Social Content & Creative Assistant Manager

Responsibilities

• Develop social-first content ideas across TikTok, Instagram and YouTube for both brand and founder channels.
• Translate campaign and brand priorities into platform-native creative concepts.
• Own the day-to-day social content pipeline, balancing planned, always-on and reactive content.
• Lead filming and content capture, including founder, team, expert and product-led content.
• Be comfortable shooting content yourself and directing others on camera.
• Work with Creative on higher-production content while ensuring social content stays native to platform.
• Develop recurring formats and franchises that build recognition over time.
• Identify opportunities to repurpose strong content intelligently across channels without simply duplicating it.
• Stay close to trends, formats, creators, conversations and evolving platform behaviours.
• Identify which trends and cultural moments The INKEY List should participate in and which to ignore.

Requirements

• Strong experience creating social-first content, ideally within beauty, skincare, wellness or lifestyle.
• Excellent understanding of TikTok, Instagram Reels and YouTube Shorts.
• Strong creative instincts and confidence generating ideas quickly.
• Confidence filming, directing and creating content using mobile-first tools.
• Good understanding of editing, pacing, hooks and retention.
• Strong cultural awareness and an instinct for what will feel relevant without chasing every trend.
• Confidence using performance data to improve creative.
• A collaborative, proactive approach and comfort working at speed.

Preferred

• You don’t need to tick every box. If you’re excited about the role and think you could be a great fit, we’d encourage you to apply.

Benefits

• Hybrid working – giving you the flexibility to balance work and life in a way that works for you.
• Private medical insurance through Vitality
• An Employee Assistance Programme
• Enhanced family policies & support
• Life Assurance – giving you extra peace of mind.
• 25 days’ holiday, plus bank holidays
• Your birthday off – celebrate your day, your way.
• Monthly product allowance – so you can enjoy and experience the products you help bring to life.
• Cycle to Work and Electric Car schemes
• Regular team days and a dog-friendly office – because great work happens when people connect (and we’re always happy to see four-legged colleagues too!).