Social Media & Brand Manager

Responsibilities

• Lead UK social media strategy and execution, with a particular focus on LinkedIn, aligning local activity with global direction.
• Own the UK social content calendar, creating and coordinating content that supports campaigns, research launches, events and business priorities.
• Bring fresh ideas and a B2C-inspired creative approach to our B2B social presence, developing content that captures attention and connects with audiences on a human level.
• Work with videographers, designers and marketing colleagues to turn ideas into compelling, scroll-stopping videos and visuals, tailored to each platform and informed by performance insights.
• Build and manage relationships with relevant B2B influencers and industry voices, collaborating on content that grows our reach and credibility with UK audiences
• Manage UK community engagement and employee advocacy, encouraging meaningful conversations and helping colleagues amplify our stories.
• Develop and deliver influencer collaborations that extend our reach and connect with relevant UK audiences.
• Create and maintain an internal marketing brand hub with guidance, templates and resources, working with global brand colleagues to help teams apply the brand consistently.
• Support colleagues in using brand guidance and assets, providing practical advice and identifying where additional resources or templates are needed.
• Take strategic ownership of review platforms, developing a proactive review-generation approach and tracking ratings, review volume and sentiment against competitor benchmarks.

Requirements

• Proven experience leading social media strategy and hands-on content creation, particularly for LinkedIn and business audiences.
• A strong creative instinct, with the ability to bring ideas inspired by consumer marketing to a B2B audience.
• Experience briefing and collaborating with videographers and designers to produce engaging social content.
• Some experience supporting brand activity, such as applying brand guidelines, developing internal resources or managing online reputation, would be an advantage.
• Excellent writing and storytelling skills, with the ability to turn research and complex topics into clear, engaging content.
• Strong project management skills, with experience coordinating contributors, approvals and deadlines.
• A responsive, adaptable approach, with the ability to balance planned activity and time-sensitive requests.
• Confidence working with senior stakeholders and colleagues across local and global teams.
• Ability to interpret performance data and use it to improve results.

Benefits

• A flexible holiday plan of up to 40 days per year
• £400 a year Wellbeing Allowance
• Private Medical Insurance
• Allowance for professional development books, E-books, and podcasts
• Contributory pension scheme
• Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands