Social Media Executive

Responsibilities

• Own the content calendar and get posts live across Instagram, TikTok and YouTube, including running weekly and monthly planning meetings
• Analyse performance across channels to understand where and why content succeeds, and turn those learnings into clear recommendations for what we do next
• Come up with ideas for social content, and pitch new formats, creative styles and topics for us to test
• Manage content creators end to end, from identifying the right talent and writing briefs to giving feedback and signing off final content for publication
• Make content yourself, such as short-form video and carousels, shooting on your phone and editing in tools like CapCut and Canva
• Be the expert on which threads make good social content, drawing on our in-house tools, past performance and the seasonal calendar to choose what will perform best
• Activate social campaigns that drive quality traffic to our commercial editorial content, helping it reach and engage the right audiences
• Keep up with platform updates, trends and what other brands and creators are doing

Requirements

• You want to build a career in social media content and strategy
• You’re passionate about social as a marketing channel, love making content and are full of ideas about what will catch people’s attention
• You’re proactive. You don’t wait to be told what to do: you spot what needs doing, make recommendations and follow them through
• You take ownership of your work and drive it forward, from first idea to final results
• You spend your time on Instagram and TikTok, and you have a nose for what’s shareable and why
• You’re curious about what the numbers say and comfortable using them to back up your recommendations
• You’re organised, can keep several things moving at once and thrive in a fast-paced environment. You’re open to feedback, quick to adapt when something isn’t working, and keep delivering when the pressure is on
• You can see that the witty, intelligent conversations happening on Mumsnet every day are a gold mine for social, and you know how to turn them into content that shows new audiences what they’re missing
• You don’t need years of experience. Some experience in social media or content is a bonus, whether that’s a first job, an internship, freelance work or growing your own channels

Preferred

• Experience growing a social account, your own or someone else’s
• Familiarity with scheduling content on TikTok, Meta and YouTube
• Happy to appear on camera
• An understanding of the Mumsnet audience and what makes our community unique

Benefits

• Salary: £32,000 to £35,000
• Hybrid working - 2 days in the London office (Wednesday & Thursday)
• 10 Weeks Work from Anywhere (over the Easter, summer and Christmas holidays)
• ChatGPT Pro Account for AI learning
• Buy More Holiday Scheme - sometimes 25 days just isn't enough
• Cycle2Work Scheme*
• Employee Assistance Programme
• Mumsnet Workplace Pension Scheme
• Electric Vehicle Scheme*
• Leisure & Retail Perks via Perkbox