Social Media & Content Manager at VC-backed motorsport startup

Responsibilities

• Own and develop Track Titan’s social media and content strategy across Instagram, Facebook, YouTube and TikTok.
• Be the creative engine behind our social channels, constantly bringing fresh, original ideas that entertain, educate and convert our audiences.
• Help to build the Track Titan brand and give it real flair, developing a distinctive and consistent visual style and tone of voice that makes our content instantly recognisable and Track Titan a well known name across the sim-racing community.
• Spot trends early and experiment with new formats, keeping our content bold and fresh.
• Create, edit and publish content across our channels, repurposing it effectively for each platform and format.
• Manage the content calendar, scheduling and day-to-day publishing.
• Build, manage and brief a pool of external creators, sourcing content and developing repeatable content formats.
• Engage with our community day to day, joining conversations and building genuine relationships with sim racers.
• Work closely with the wider marketing and product teams to turn Track Titan’s features, product updates and user stories into compelling content.
• Track performance and produce regular reporting, connecting content to reach, engagement and sign-ups, and using data to continuously improve our content strategy.

Requirements

• Experience managing and scaling social media and content for a consumer brand, ideally in gaming, motorsport, sports or another enthusiast community.
• An active sim racer who understands our users and the communities they exist in.
• Strong understanding of what works across Instagram, TikTok, YouTube and Facebook.
• Highly creative, with a constant stream of ideas and the editorial judgement to spot the good ones, turn them into content and understand why they’ll resonate.
• A strong sense of brand, style and design, with a keen eye for detail to make sure all content meets the Track Titan standard.
• A hands-on creator who is comfortable shooting, editing and publishing content themselves, and using AI tools to speed up their workflow.
• Experience working with and managing external creators or influencers.
• Experience building and engaging online communities.
• Comfortable using data and analytics to measure performance, with a focus on turning attention into sign-ups.
• Highly organised, proactive and able to manage multiple content streams at once.