Organic Social Media Manager

Responsibilities

• Own the organic content strategy for KittySpout and DoggySpout across all social media channels.
• Plan the content calendar one week ahead per brand and platform, mixing content for the existing community with content built to reach new audiences.
• Create and publish every day: write the hooks and captions, shoot and edit short-form video, and design day-to-day graphics and stories.
• Spot trends daily and get trend content live the same day.
• Turn the creator and UGC content from our creator programs into organic posts that perform.
• Run the community: comments, DMs, our Facebook group and tagged mentions.
• Read the data every week and act on it: double down on what works and drop what doesn't.
• Content strategy and calendar – Own the organic content strategy for both brands, plan next week's calendar per brand and platform and get it approved with the Influencers & Partnerships Manager, and get trend content live the same day.
• Create and publish daily – Write the hooks and captions, shoot and edit short-form video, design day-to-day graphics and stories, brief bigger pieces to the designer in advance, and follow brand guidelines and approved product claims on every post.
• Creator content – Review the creator and UGC content coming in from our creator programs, repurpose the best of it for organic, and feed back to the creator team on what works.

Requirements

• Native-level written English
• Hands-on Organic Social: 2+ years personally running organic social for a DTC or consumer brand – creating and publishing the content yourself, not just approving it or managing an agency.
• Proof: Accounts you grew and numbers you moved. We will ask for this.
• Multi-brand, Multi-platform: You can run two brands across every social channel and tailor content to each instead of copying the same post everywhere.
• Design: You build clean, on-brand graphics and stories in Canva, Figma or similar without waiting on a designer.
• Hooks, Captions & Video: You write hooks that stop the scroll and shoot and edit short-form video to a solid standard.
• Trend Spotting: You're on TikTok and Instagram every day and spot trends before they peak.
• Data-driven: You read saves, shares, reach and engagement and change what you make because of it.
• Time Zone: Overlap with the US and Canada, where most of our audience is.
• No issue working overtime or on the weekends if needed. You are passionate about your work.

Preferred

• Bonus points: pet, home or wellness brand experience; working with creators or UGC.