Social Media & Content Coordinator — Freelance, Six-Month Contract

Responsibilities

• A monthly content calendar, agreed in advance with the Community Manager.
• Regularly published content across Instagram, TikTok, and Facebook, adapting articles, FAQs, and team insights.
• Short-form video as a core format: educational Reels/TikToks filmed with the team (explainers, myth-busting, FAQs), edited in CapCut or similar with on-screen text and captions.
• Shareable carousels, including step-by-step guides, checklists, and research summaries.
• Interactive Stories (polls, quizzes, question boxes) to boost engagement and audience research.
• Compelling hooks, captions, cover images, trending audio, hashtags, and Collab posts where appropriate.
• Social analytics tracking (Instagram, TikTok, Facebook) to refine the content strategy based on performance.
• Consistent brand voice: warm, knowledgeable, approachable, and thoughtful with light humor.
• Periodic clinic visits to capture content and build team relationships, adhering to patient consent procedures.
• Engagement with relevant accounts and conversations to build an interested, engaged community.

Requirements

• Demonstrated experience or strong interest in evidence-based health and wellbeing.
• Strong writing skills and the ability to make complex subjects accessible without exaggerating or losing their meaning.
• Deep understanding of Instagram, TikTok, and Facebook growth tactics (saves, shares, watch time), backed by portfolio examples or personal projects.
• Confidence in filming and editing short video on a phone.
• An eye for clear presentation and familiarity with Canva or similar tools.
• Good organisation, initiative and the ability to deliver to an agreed publishing schedule.
• Sound judgement around sensitive health topics and patient privacy, alongside a willingness to ask questions and respond to feedback.
• Familiarity with UK medical advertising guidelines on social media (or a willingness to learn and apply them).

Preferred

• Familiarity with UK medical advertising guidelines on social media (or a willingness to learn and apply them).