Social Content & Creative Assistant Manager

Responsibilities

• Content & Creative • Develop social-first content ideas across TikTok, Instagram and YouTube for both brand and founder channels. • Translate campaign and brand priorities into platform-native creative concepts. • Own the day-to-day social content pipeline, balancing planned, always-on and reactive content. • Lead filming and content capture, including founder, team, expert and product-led content. • Be comfortable shooting content yourself and directing others on camera. • Work with Creative on higher-production content while ensuring social content stays native to platform. • Develop recurring formats and franchises that build recognition over time. • Identify opportunities to repurpose strong content intelligently across channels without simply duplicating it. Platform & Cultural Relevance • Stay close to trends, formats, creators, conversations and evolving platform behaviours. • Identify which trends and cultural moments The INKEY List should participate in and which to ignore. • Bring fresh references and inspiration into the social team. • Help define how YouTube Shorts and longer-form content should come to life creatively. Testing & Learning • Work with the Social Media Manager to build a clear content testing rhythm. • Use performance data to understand which hooks, formats, topics and creative approaches are working. • Turn learnings into new creative iterations. • Identify organic content with potential for paid amplification. Founder & Expert Content • Support the development and capture of founder-led social content. • Help experts, founders and team members feel confident and natural on camera. • Identify opportunities for founder and expert voices to participate in relevant conversations.

Requirements

• Strong experience creating social-first content, ideally within beauty, skincare, wellness or lifestyle.
• Excellent understanding of TikTok, Instagram Reels and YouTube Shorts.
• Strong creative instincts and confidence generating ideas quickly.
• Confidence filming, directing and creating content using mobile-first tools.
• Good understanding of editing, pacing, hooks and retention.
• Strong cultural awareness and an instinct for what will feel relevant without chasing every trend.
• Confidence using performance data to improve creative.
• A collaborative, proactive approach and comfort working at speed.

Benefits

• Hybrid working – giving you the flexibility to balance work and life in a way that works for you.
• Private medical insurance through Vitality
• An Employee Assistance Programme
• Enhanced family policies & support
• Life Assurance - giving you extra peace of mind.
• 25 days' holiday , plus bank holidays
• Your birthday off – celebrate your day, your way.
• Monthly product allowance – so you can enjoy and experience the products you help bring to life.
• Cycle to Work and Electric Car schemes
• Regular team days and a dog-friendly office – because great work happens when people connect (and we're always happy to see four-legged colleagues too!).