Senior Demand Generation & GTM Lead

Responsibilities

• Define target segments, buyer personas, account priorities and buying committees across tax, treasury, finance and professional services.
• Build and execute account-based campaigns with our US enterprise AE, global sellers and partnership leaders.
• Create actionable account intelligence, executive messaging and coordinated outreach programmes.
• Lead demand capture through paid media, landing pages, targeted events, webinars and partner co-marketing.
• Work with our marketing team and specialists on evidence-based content, case studies and propositions.
• Improve conversion, qualification, lead routing and sales handoffs with Commercial Operations.
• Own campaign budgets, suppliers, testing and reporting, with clear scale, adjust or stop decisions.
• Report marketing-sourced and attributable qualified pipeline, opportunity quality, conversion, spend and commercial contribution.
• 30 days: understand the business, audit demand generation, define target segments and the account universe, and agree measurable campaigns.
• 60 days: launch coordinated US and partner campaigns and establish a practical sales-and-marketing rhythm.

Requirements

• Substantial hands-on B2B enterprise demand generation experience in complex or consultative sales.
• Evidence of qualified pipeline and revenue contribution, including campaign spend, conversion and economics.
• Strong account-based marketing, account research and buying-committee mapping.
• Experience supporting US commercial teams and enterprise prospecting.
• Practical CRM and reporting experience, ideally HubSpot, plus Sales Navigator and modern research, enrichment and automation tools.
• Excellent written and spoken English and the ability to create credible executive-level messaging.
• Paid media experience and the ability to coordinate partner, webinar and event activity.
• Commercial judgement, analytical discipline and the independence to execute in a growing international business.

Preferred

• Experience in TaxTech, FinTech, RegTech, payments, enterprise compliance or financial infrastructure would be valuable, as would familiarity with tax, treasury and finance buyers. Relevant enterprise campaign results matter more than prior tax knowledge.