Demand & Campaigns Lead, EMEA

Responsibilities

• Lead and develop a high-performing team
• Manage and grow a cross-functional team of marketers spanning digital, demand generation, content strategy, and campaign execution. Foster a culture of craft, speed, and accountability.
• Own the EMEA content and campaign narrative
• Develop messaging houses grounded in real customer problems, use cases, and outcomes. Build modular, deployable content bills of materials (BOMs) — stories, assets, templates, talk tracks, proof points, and examples — that travel across channels and markets.
• Lead regional demand generation
• Leadership over the EMEA demand engine—across self serve and sales assist audiences, with repeatable programmes that have clear positioning, modular assets, and measurement plans that connect directly to pipeline and revenue.
• Orchestrate market launches and flagship campaigns
• Translate global narratives into market-ready messaging, toolkits, and channel plans. Lead the content and toolkit workstream for product launches and flagship regional campaigns. Keep cross-functional plans, assets, and timelines aligned and deployable across EMEA.
• Enable the wider regional team
• Partner with Country Marketing, Storytelling, Sales, and global Product Marketing to ensure consistent storytelling, proof points, and talk tracks across every market and channel. Your team's output is what others build from.

Requirements

• 12+ years in B2B marketing — with meaningful time owning both content/narrative and demand generation in a high-growth or enterprise SaaS environment.
• Proven people leadership — experience building, managing, and developing multi-disciplinary marketing teams. You know how to hire for craft and lead through ambiguity.
• Narrative and content mastery — you can write a compelling messaging house, build a scalable toolkit, and coach others to do the same. Customer empathy is instinctive, not a checklist item.
• Demand generation depth — hands-on experience running and optimising paid, email, webinar, and outbound programmes, with a strong grasp of funnel metrics and revenue attribution.
• AI fluency — you actively use AI tools to accelerate your work and can design workflows for your team to do the same. Not a curiosity — an active working practice.
• EMEA market knowledge — experience running multi-market programmes across EMEA with an understanding of localisation needs, cultural nuance, and go-to-market variation across the region.
• Cross-functional influence — able to align and work effectively across global and regional stakeholders in Sales, Product Marketing, Comms, and Country teams — without always having formal authority.

Preferred

• Notion user: you're comfortable and familiar with Notion's value to businesses
• Business level proficiency in French or German
• Experience with freemium business models