Demand Generation Manager

Responsibilities

• Build and Execute Integrated Campaigns: Design and deliver solutions and persona based , integrated Pan-European demand generation campaigns that drive New Logo acquisition and unlock cross-sell/up-sell potential.
• Own Pipeline & Revenue Conversion: Own our regional pipeline targets with a clear focus on revenue impact. Optimize stage-to-stage conversion rates (e.g., Stage 4 to Won) and accelerate deal velocity, driving the shift from lead volume to high-quality SQLs.
• Drive Sales Alignment & Governance: Work closely alongside Sales leadership to establish pipeline governance, support early-stage qualification, and ensure engagement at the right contact levels (VP/C-Level) to progress deals.
• Manage Agency & Channel Performance: Lead external agencies, vendors, and regional channels to maximize return on program spend, ensuring execution capacity is aligned to pipeline targets.
• Budget Planning & Management: Take a strategic approach to budget planning across the Pan-European demand generation strategy. Monitor and adjust spend based on campaign performance and market conditions, clearly communicating trade-offs to stakeholders.
• Drive Data-Driven Optimization : Use data and analytics to track campaign performance, pipeline mix, and conversion metrics. Translate insights into actionable improvements and communicate recommendations clearly to the team and leadership.

Requirements

• Experience: 8–10 years of B2B SaaS demand generation experience, with a track record of executing and managing Pan-European campaigns.
• Pipeline Expertise: Proven ability to go beyond lead generation—actively improving pipeline conversion rates, driving funnel progression (MQL to SQL), and accelerating deal velocity.
• Budget Management: Experience planning, managing, and optimizing demand generation budgets. Comfortable making trade-offs and adjusting spend based on performance and business priorities.
• Sales Alignment: Strong experience partnering with Sales, SDRs, Corporate Marketing, and Product Marketing teams, with the ability to drive accountability in lead qualification and pipeline progression.
• Vendor Management: Experience managing agencies, external vendors, and channel partners to maximize program ROI.
• Analytical Mindset: Strong problem-solving and analytical skills, with the ability to relate performance data to team and company-level objectives and make clear recommendations for improvement.
• Technical & Data Proficiency: Hands-on experience with Salesforce, Demandbase , and Marketo. Confident in leveraging AI tools for data analysis and insights to continuously improve campaign performance.

Benefits

• Unplugged Days: 4 company-wide paid days off per year to recharge and relax.
• Generous PTO offerings (region dependent).
• Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.
• Paid time to volunteer through Planview’s Force for Good Week.
• Employee Referral bonus program.
• Weekly office lunches for hybrid team members and social events.
• Flexible work hours/environment.