Part-Time Marketing & Lead Generation Coordinator
5s Football
UK (Remote)
£15/hr - £27/hrIn-housePart-timeIntern/new grad2+ years exp.
10 days ago
Director of Demand Generation
Belfast, UK (On-site)
£88K/yr – £97K/yrDirector/ExecutiveFull time
Posted 11 days ago
Job Summary
Own and lead an integrated Tourism NI strategy focused on growing visitor demand, brand leadership, and a strong digital experience, while directing marketing, partnerships and data-driven initiatives across Northern Ireland.
- Owns integrated strategy and marketing campaigns
- Leads digital experience and brand stewardship
- Guides data-driven insights and AI adoption
Job Description
Responsibilities
- Develop and deliver an integrated strategy to grow visitor demand, expenditure, market share and the economic contribution of tourism.
- Translate Tourism NI’s corporate strategy and tourism growth ambitions into clear marketing, communications and sales priorities.
- Identify the audiences and opportunities with the greatest potential to deliver sustainable growth.
- Ensure activity supports year-round demand, regional dispersal and measurable commercial benefit for tourism businesses.
- Monitor competitor destinations, visitor trends and changes in the wider marketplace to inform strategic priorities
- Provide strategic advice to the Chief Executive, Board and Executive Leadership Team on visitor demand, destination competitiveness, reputation and market opportunities.
- Act as the senior custodian of the Northern Ireland tourism brand, ensuring it remains distinctive, compelling and relevant.
- Lead the development and delivery of integrated, insight-led marketing campaigns in Northern Ireland and the Republic of Ireland.
- Set the strategic direction for destination positioning, creative development, content, media planning, social engagement and partnership marketing.
- Ensure consistent application of the destination brand across campaigns, content, partnerships and all visitor touchpoints.
Tourism Northern Ireland
3.6 Glassdoor
Tourism Northern Ireland (Tourism NI) is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists (from within Northern Ireland) and visitors coming to Northern Ireland from the Republic of Ireland.Tourism NI is a non-departmental public body of the Department for the Economy. We work closely with other tourism bodies to develop the Northern Ireland tourism industry . These bodies include Tourism Ireland, which is responsible for marketing Northern Ireland and the Republic of Ireland to Great Britain and overseas markets; and Visit Britain, which promotes the UK at an international level. More information on Tourism Northern Ireland can be found at www.tourismni.comFollow us on Twitter @NItouristboard.
Founded in 1948
Belfast, Belfast City Center South, Northern Ireland, GBR
158 employees (28 in marketing)
1% recommend to a friend
Salaries
Posted range
£88K/yr – £97K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
28 (18% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
21.1K
Traffic Source Mix
Search
43.5%
Direct
32.4%
Referral
10.3%
Social
4.4%
Paid
2.2%
Headcount Trend
Current headcount: ~158
News about Tourism Northern Ireland
Links
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