Paid Digital Media Manager – Lead Generation, SaaS

Responsibilities

• The existing paid search engine - make it sharper.
• New channels - test, launch and scale them.
• The team, the systems, and the AI-native way of working.
• Conversion - own it with product and UX.

Requirements

• A hands-on paid media operator with experience managing multi-million-pound budgets ideally in SaaS, legal tech, fintech, consumer lead generation, marketplace, or another high-volume digital environment.
• Agency-trained: you’ve come up through a top-tier performance or search agency, running multiple client accounts at pace and intensity, and want to bring that range and drive in-house to own one business’s results end to end.
• Strong critical thinking skills, an exceptional work ethic, and a genuine desire to outwork the competition and your co-workers.
• Deep expertise in Google Ads and Microsoft Ads: campaign structure, bidding, audiences, optimization.
• Real channel breadth. You’ve built or scaled paid social (Meta and LinkedIn at minimum), programmatic, or other paid channels, and can speak to results with numbers.
• A natural experimenter: always testing new channels, platforms and ad tech, and aware of what’s emerging before it goes mainstream.
• A track record of taking under-performing paid environments and turning them into engines, with examples you can point to.
• Demonstrated results using AI in a marketing context.
• Strong analytical instincts: you can tell the difference between a real lift and a coincidence, and you care about the difference.
• Experience leading or mentoring a paid media team, including hiring and developing people.

Preferred

• Advanced Excel; fluency with Looker Studio, Power BI, or Tableau a plus.