Paid Media Specialist

Basildon, Thurrock, UK (On-site)

£18/hr – £21/hrMid Level3+ years expFull time

Posted 7 hrs ago

Job Summary

Own end-to-end paid media programs across Google and Meta, driving performance through optimisation, testing, and collaboration on creative and conversion-focused improvements.

Manage Google Ads, Shopping, and Performance Max campaigns with bidding and budget strategies.
Own Meta Ads (Facebook/Instagram) including audience targeting and creative testing.
Monitor results, optimise ROAS and conversions using GA4, GTM, and analytics data.

Job Description

Responsibilities

Google Ads Management (Core Focus): Manage Google Search, Shopping and Performance Max campaigns, including campaign setup, bidding strategies, budget allocation and ongoing optimisation.
Meta Ads Management (Core Focus): Take ownership of Facebook and Instagram advertising, including audience targeting, retargeting, creative testing and campaign optimisation.
Performance & Budget Optimisation: Monitor advertising results, identify wasted expenditure and proactively improve conversions, acquisition costs and return on advertising spend (ROAS).
Advertising Creative Strategy: Collaborate with our existing content team to develop and test effective advertising imagery, videos, messaging and promotional campaigns.
Google Merchant Centre: Manage Google Shopping product feeds, resolve disapprovals and ensure accurate product information across advertising campaigns.
Analytics & Conversion Tracking: Use Google Analytics 4 (GA4), Google Tag Manager and advertising platforms to monitor conversions, troubleshoot tracking and identify improvements.
Website Conversion Optimisation: Analyse customer behaviour and recommend improvements to landing pages, product pages and the purchasing journey.
Reporting & Initiative: Provide clear performance reports and proactively identify new advertising opportunities, strategies and improvements.

Requirements

Minimum 3 years of hands-on experience managing Google Ads and Meta Ads, preferably within retail or e-commerce.
Strong working knowledge of Google Search, Shopping, Performance Max and Meta Ads Manager, with proven experience independently managing campaigns and budgets.
Confident using GA4, Google Tag Manager and Google Merchant Centre to analyse results, manage tracking and optimise campaign performance.
Strong understanding of ROAS, cost per acquisition (CPA), conversion rates and advertising profitability.
Proactive, analytical and results-driven, with genuine initiative and the ability to independently identify opportunities and implement improvements.
Able to clearly explain performance, make recommendations and collaborate effectively with our marketing and management teams.

Preferred

Driving Licence (preferred)

Benefits

Staff discount across all store locations
Private Healthcare
Employee Discount Platform
A collaborative and supportive team culture
Casual Dress
Company Events
Company Pension
Career growth opportunities as the business expands
Employee discount
Free parking

Salaries

Posted range

£18/hr – £21/hr

Taken straight from the job posting.

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