Demand Generation Manager

Responsibilities

• Own and develop Creative ITC’s demand generation plan across our priority industries, markets and target accounts.
• Plan and deliver integrated campaigns that generate engagement, meetings, qualified opportunities and pipeline.
• Develop ABM programmes for strategic accounts, working closely with Sales on account selection, personas and messaging.
• Own our events programme as a demand-generation channel, including exhibitions, conferences, executive dinners, roundtables, and webinars, ensuring key events have clear commercial objectives.
• Develop pre- and post-event activity to maximise meetings, engagement and pipeline.
• Own the strategy and performance of paid media across channels such as LinkedIn and Google, working with our specialist digital agency on execution and optimisation.
• Develop email, nurture and direct-mail programmes to engage priority prospects and accounts.
• Work with Brand & Communications to develop strong campaign propositions, messaging, content and creative.
• Use intent and engagement data provided through Marketing Operations to identify opportunities and improve targeting.
• Work closely with Sales and internal and outsourced SDR resources to ensure campaigns and callout days translate into conversations and opportunities.

Requirements

• Proven experience in B2B demand generation, campaign or growth marketing, with the ability to take greater ownership of campaign strategy and commercial outcomes.
• Experience developing and delivering integrated, multi-channel campaigns.
• A good understanding of ABM and enterprise marketing.
• Experience using events as part of a broader demand generation strategy.
• Good knowledge of paid media, particularly LinkedIn and Google, whether managed directly or through agency partners.
• Experience working closely with Sales and SDR/BDR teams.
• Confidence working with pipeline, conversion and campaign performance data.
• Experience managing budgets, agencies and external suppliers.
• Strong project and stakeholder management skills.

Preferred

• Previous experience within a B2B technology business, SaaS provider, MSP or IT services organisation is preferred.
• Experience marketing to enterprise organisations and/or across UK and US markets would be beneficial.