Digital Demand Generation Manager

Responsibilities

• Own and administer HubSpot day to day: workflows, list segmentation, data hygiene.
• Act as marketing's primary liaison with the Product team on Hubspot and salesforce integrations — briefing requirements, testing changes, and troubleshooting issues between CRMs and downstream systems.
• Similar liaison for any other digital platform that needs technical input or support, including the website and ad platforms.
• Own the wider digital subscriptions and platform stack: evaluate tools, manage renewals and licences, and recommend consolidations or additions as the stack evolves.
• Identify and implement AI-enabled features within HubSpot and the CRM stack e.g. predictive scoring, Hubspot automations.
• Own day-to-day management of the website: content updates, page builds, SEO hygiene, and technical issue monitoring and management.
• Brief and coordinate with the Platforms and AWS team on larger website changes, new builds, or integrations.
• Monitor and report on site performance (traffic, conversion, engagement) and run a continuous test-and-learn programme — A/B testing and personalisation — to improve lead capture.
• Work alongside Marketing ops to measure, report and optimise campaigns, CRM, and website on a continuous basis.
• Act as the primary marketing point of contact for all digital marketing platforms, Hubspot Salesforce, the website, and any other platform requiring build or engineering support.

Requirements

• Proven hands-on experience managing HubSpot (or an equivalent marketing automation platform), including workflows, segmentation, and reporting.
• Experience running paid media campaigns end to end across Google Ads and LinkedIn (or similar) — including hands-on buying and bid management, as well as experience in briefing agencies.
• Comfortable acting as the bridge between marketing and a Product, Platform teams and Website Dev agency: able to write clear requirements and test changes to CRM, website, and CRM integrations.
• Working knowledge of Salesforce.
• Website management experience (Wordpress CMS, SEO, conversion optimisation); familiarity with HTML/CSS is a plus but not required.
• Hands-on experience applying AI tools to ad copy generation, CRM automation, reporting, personalisation
• Entrepreneurial, self-starter mindset, able to execute independently without reliance on agencies.
• Strong analytical skills; comfortable building and interpreting performance dashboards.
• Project management skills.

Benefits

• Once eligible, you'll be able to enroll onto our private healthcare plan through Vitality. This includes perks like 50% off premium gym memberships and access to their exclusive rewards programme.
• Support for your mental health and wellbeing through our employee assistance programme.
• 25 days of annual leave per year. This is 25 days each year where we expect you to turn your phone off and switch off; we would never ask you to book leave for a doctor's appointment or to see your children's school plays.
• Regular team socials to help you switch off from work and get to know your colleagues in an environment away from your desk. We ensure socials are well-balanced and offer a variety of activities to suit different needs so you always feel welcome.
• A welcoming, dog-friendly London office with appropriate spaces to cater for those with varying needs in the form of various breakout spaces and silent booths.
• As well as, a range of family-friendly policies, support towards professional qualifications, electric car schemes and more!