Demand Generation Campaign Manager UK

Responsibilities

• Execute a significant demand generation program on time and within budget to achieve a defined marketing sourced pipeline target
• Achieve agreed brand awareness and linkage targets with former brand
• Monitor and report the business impact of the transition, demonstrating no material adverse effect on customer retention, conversion rates, win rates, or pricing performance.
• Exceed pre-rebranding inbound lead levels within 12 months of launch.
• Deliver a seamless customer transition that preserves trust and minimizes brand confusion.

Requirements

• Proven track record managing multi-channel demand generation programs with measurable pipeline impact
• Strong expertise in paid media strategy, campaign execution
• Solid understanding of SEO principles and website performance optimization.
• Experience using funnel metrics and marketing analytics to drive decision-making and improve results.
• Ability to manage complex marketing initiatives with multiple stakeholders, agencies, budgets, and timelines.
• Understanding of brand strategy, positioning, messaging, and market activation.
• A proactive, results-oriented mindset with a strong sense of ownership and accountability.
• Ability to move quickly, prioritize effectively, and drive projects to completion.
• Excellent organizational skills and strong attention to detail.

Preferred

• Experience in record managing six- to seven-figure, multi-channel demand generation programs
• Experience from B2B sector, preferably in security