Demand Generation Manager - AI & DA

Responsibilities

• Develop and deliver always-on, multi-channel demand generation campaigns across email, paid social, content syndication, webinars, events and other relevant channels.
• Define target audiences and ideal customer profiles, using customer, market and intent data to identify new prospects and tailor campaigns to different segments.
• Build campaign plans around pipeline and revenue goals, using conversion rates, deal values and lead requirements to inform activity and measure success.
• Partner closely with Sales to agree marketing-qualified lead criteria, review lead quality and use feedback to improve campaign targeting and performance.
• Develop campaign briefs and adapt Wiley’s commercial messaging and copy for different audiences and channels, working with Content Marketing, Product Marketing, creative and audience teams.
• Monitor campaign performance and pipeline contribution, using data to optimise targeting, messaging and channel activity and report on lead volume, pipeline influence, cost per lead and return on investment.

Requirements

• B2B demand generation experience, with experience generating leads and pipeline for a sales organisation.
• Proven experience planning and delivering multi-channel marketing campaigns and demonstrating contribution to commercial outcomes.
• Experience working closely with Sales to agree lead criteria, review lead quality and improve campaign performance.
• Strong analytical skills, with experience using campaign and funnel data to improve performance.
• Strong written and verbal communication skills, including experience developing campaign briefs and adapting copy and messaging for different audiences.
• Hands-on experience using Salesforce.

Preferred

• Bachelor’s or Master’s degree in Marketing, Business or a related discipline.
• Experience within pharma, corporate R&D, consumer health, data, SaaS, professional services or another B2B environment, or within an agency supporting similar clients.
• Experience using marketing automation platforms such as Marketo, HubSpot or equivalent.
• Experience with tools such as ZoomInfo, LinkedIn Campaign Manager, Google Analytics and Power BI or equivalent.
• Experience using audience segmentation, enrichment and intent data to identify and qualify new prospects.
• Familiarity with AI tools used for campaign optimisation, lead scoring or content personalisation.

Benefits

• We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.