Demand Marketing Manager

Responsibilities

• Drive pipeline by planning and running campaigns across a mix of channels, including always-on activity, to deliver the qualified leads and sales opportunities we’ve agreed to hit.
• Work closely with Sales to make sure the leads they receive are the right ones, and create toolkits and campaigns that help them turn pipeline into wins.
• Track how campaigns perform at each stage, from first lead to sales opportunity, and turn the data into clear recommendations that grow pipeline.
• Test, learn and fine-tune what we do, using AI tools to work smarter and improve results.

Requirements

• Proven B2B demand generation experience, with a track record of generating leads that turn into pipeline and revenue.
• Confidence using marketing automation and analytics platforms to track and improve results.
• Strong communication and stakeholder skills, including sharing pipeline performance with senior colleagues.
• An understanding of the buyer journey and how digital channels move customers towards a purchase.

Benefits

• On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you.
• We’re an organisation that likes to give back, so you’ll also have two charity days allocated to support a cause that matters to you.