Head of Student Recruitment (Lead Generation)

Sheffield, UK (Hybrid)

£49K/yr – £58K/yrSenior LevelFull time

Posted 1 day ago

Job Summary

Lead the Lead Generation team to execute ROI-driven recruitment plans, build sector partnerships, monitor performance, and report to senior leadership while driving cross-department collaboration.

  • Owns and executes the strategic lead generation plan with ROI focus
  • Builds sector networks and cross-department partnerships
  • Reports on progress and ROI to senior university leadership

Job Description

Responsibilities

  • Lead, motivate and empower a high performing student recruitment team of Lead Generation and Lifelong Learning professionals, ensuring effective delivery of plans and team objectives; monitoring individual and team performance.
  • Responsible for the Lead Generation strategic plan in line with the Communication & External Relations (CER) vision, to inform Regional and Lifelong Learning Recruitment plans
  • Lead the development, oversight and implementation of activities to recruit high-quality undergraduate and postgraduate students from the UK, embedding evaluation to demonstrate return on investment.
  • Provide written and verbal reports to senior university leadership, using accurate monitoring and reporting tools to demonstrate ROI
  • Be proactive in the sector, creating networks with schools and external partners, as well as fellow recruitment professionals, demonstrating sector leading practices
  • Identify and roll out new recruitment activity opportunities, based on evidence, insight, and risk assessment. Ensuring Sheffield is ahead of competitors in terms of its lead generation offer and pipeline growth.
  • Maintain up-to-date knowledge of sector guidance and government policy, interpreting key updates, implementing reactionary changes (e.g. student finance) and providing insight and guidance to university colleagues
  • Effectively manage the Lead Generation budget to ensure best value and return on investment in line with University protocols whilst allowing for innovation
  • Ensure Health, Safety and Wellbeing of all colleagues and student ambassadors supporting lead generation activity across the UK; including risk assessments, emergency procedures and business continuity exercises
  • Proactive member of the CER leadership group, working on cross-departmental projects, leading departmental sessions, and contributing to department updates

Requirements

  • A good honours degree (or equivalent experience).
  • Significant experience in developing and implementing recruitment strategies within a complex organisation.
  • An excellent understanding of the HE student recruitment lifecycle and market with experience in planning and delivering lead generation activity to support recruitment targets.
  • Significant recent experience working with schools and colleges at a senior level and planning organisational presence at large scale recruitment events off campus.
  • Excellent communication and presentation skills, with evidence of building credibility with a wide range of stakeholders
  • Proven experience in successfully leading, managing, and motivating a high performing diverse team of staff.
  • Strong project management skills with evidence of a focus on the delivery of targets and objectives.
  • Experience of working collaboratively with colleagues and stakeholders across a complex organisation to deliver interdisciplinary projects and plans, providing strong leadership and making informed decisions.
  • Extensive experience of planning and managing a large complex budget.
  • Relevant IT skills including Google and Microsoft packages.

Preferred

  • Please ensure that you reference the application criteria in the application statement when you apply.

Benefits

  • A fantastic range of benefits including a highly competitive annual leave entitlement (with the ability to purchase more), a generous pensions scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts, and much more.
  • What We Offer – A minimum of 41 days annual leave including bank holiday and closure days (pro rata) with the ability to purchase more.
  • Flexible working opportunities, including hybrid working for some roles.
  • Generous pension scheme.
  • A wide range of discounts and rewards on shopping, eating out and travel.
  • A variety of staff networks, providing opportunities for social interaction, peer support and personal development (for example, Race Equality, LGBT+, Women’s and Parent’s networks).
  • Recognition Awards to reward staff who go above and beyond in their role.
  • A commitment to your development access to learning and mentoring schemes; Professional Services Shared Skills Framework
  • A range of generous family-friendly policies
  • paid time off for parenting and caring emergencies
The University of Sheffield logo

The University of Sheffield

We’re a Russell Group research university with a global reputation for excellence. Our research is helping to change the world for the better and make a positive, meaningful difference to society.We’re rated 92nd in the world in the 2026 QS World Rankings and 92% of our research is classed as world-leading or internationally excellent (2021 REF).We offer a unique student experience, with the best students' union in the UK, hundreds of student societies and a special city with a strong sense of community, right on the edge of the Peak District national park. linktr.ee/sheffield

Founded in 1905
Sheffield, England, GBR
11K employees (219 in marketing)

Salaries

Posted range

£49K/yr – £58K/yr

Taken straight from the job posting.

See all The University of Sheffield salaries

Marketing Team

Marketing Team Size
219 (2% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$3.2M
Last Raise
$3.1M
Grant, 4 years ago

Funding History

  • Nov 2022
    Grant • $3.1M
  • May 2022
    Grant • $125.7K

Traffic Signals

Monthly Visitors
1.2M
Traffic Source Mix
Search
39.1%
Direct
42.4%
Referral
7.8%
Social
2.7%
Paid
0.8%

Headcount Trend

Current headcount: ~11.4K
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Head of Student Recruitment (Lead Generation)

The University of Sheffield · Sheffield, UK · Hybrid