Senior Cat Guardians Marketing Officer

UK (Remote)

Salary Not AvailableSenior LevelContract

Posted 2 hrs ago

Job Summary

Owns the Cat Guardians marketing strategy and multi-channel supporter lifecycle, from programme development and budgeting to performance analysis and engagement optimization.

  • Lead multi-channel campaigns to acquire and engage supporters
  • Oversee budgeting, planning and performance analysis
  • Drive recruitment of legacy supporters and long-term income

Job Description

Responsibilities

  • The Senior Cat Guardians Marketing Officer is responsible for leading the development, delivery and optimisation of Cats Protection’s Cat Guardians programme, driving supporter acquisition, engagement and stewardship through a range of multi-channel marketing campaigns.
  • The role oversees programme planning, budget management, performance analysis, audience segmentation and supporter journeys, ensuring effective promotion of the Cat Guardians service while delivering outstanding supporter care and maximising long-term engagement.

Requirements

  • Significant experience in a legacy fundraising and/or direct marketing role
  • Management of income and expenditure budgets
  • Considerable experience of commissioning and managing external agencies and consultants
  • Comfortable reporting and presenting to colleagues, senior management and external agencies
  • Familiar with CARE NG or similar CRM system
  • Experience of utilising in depth data analysis and segmentation for marketing purposes
  • Ability to identify innovative new opportunities to recruit new legacy supporters and grow income

Benefits

  • 26 days’ annual leave plus bank holidays, increasing with service
  • A competitive contributory pension scheme and life assurance for peace of mind
  • Health and wellbeing support to help you stay well while working remotely
  • Flexible working options to support a healthy work-life balance
  • Access to discounted pet insurance to help care for your pet’s health
  • and much more, which you can learn about here
Cats Protection logo

Cats Protection

At Cats Protection we’re here for every cat. At the forefront of research on cat welfare, we use our decades of experience to support cat owners to keep their pets happy, healthy and safe. From creating a cat-friendly home, to understanding their behaviour, to fostering cats for anyone fleeing domestic abuse.We know that, for many people, their cat is part of the family. So our trained volunteer listeners are here to support anyone who’s dealing with the heartbreak of their cat’s death, a cat who has gone missing or difficult issues like euthanasia. We also offer cat owners peace of mind that, if they should pass away themselves, we’ll look after their cat and find them a loving new home.Helping people understand their cats better means we can often avoid the need for owners to give up their pets. But when rehoming is the right thing to do, we look after cats with care and kindness, and help them find a loving new place to stay.We campaign to make sure cats are not forgotten by decision makers, speaking out on issues like kitten smuggling and cat theft. And we run the world’s largest single-species neutering programme, for both pets and feral cats, to support a healthy and balanced cat population. Whatever it takes, we’re here for cats and the people who care for them. Making a better life for cats, because life is better with cats.

Founded in 1927
Chelwood Gate, England, GBR
1.4K employees (108 in marketing)

Salaries

Senior Marketing Manager median pay in the United Kingdom

£70K/yr

Most pay falls between £58K and £80K. Based on 29 salaries.

See all Cats Protection salaries

Marketing Team

Marketing Team Size
86 (6% of company)
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
1

Recent Ads

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$10.3K
Traffic Source Mix
Search
50.9%
Direct
28.3%
Referral
7%
Social
6.2%
Paid
4.4%

Headcount Trend

Current headcount: ~1.4K
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Senior Cat Guardians Marketing Officer

Cats Protection · UK · Remote