Head of B2C Marketing

Responsibilities

• Leading the development and delivery of our B2C marketing strategy.
• Driving brand awareness, consideration and customer acquisition.
• Delivering impactful multi-channel campaigns.
• Leading and developing a high-performing marketing team.
• Partnering with senior stakeholders across the business.
• Managing agencies, budgets and campaign performance.
• Ensuring activity aligns with FCA Financial Promotions and Consumer Duty requirements.

Requirements

• You'll be a commercially minded marketing leader with experience developing successful consumer brands and delivering measurable growth.
• We're particularly interested in individuals with experience and skills in:
• - Financial services, banking, insurance, fintech or other regulated consumer sectors such as energy and telecoms.
• - Brand transformation and strategic marketing leadership.
• - Excellent messaging and proposition skills, and a sharp eye for copy and creative.
• - Proven people leadership - you build trust quickly and get the best from a team.
• - Customer acquisition and growth marketing.
• - Confidently working with budgets, data and measurement.
• - Ideally, you'll have experience of multi-brand portfolios, a rebrand/brand launch, or intermediary and network models.

Benefits

• Private Medical Insurance (Vitality), 25 days annual leave (increasing to 28 with service) plus your birthday off, matched pension contribution (L&G), share save scheme (Equinity), retail discounts, free entertainment tickets, plus much more!
• Flexible working hours with hybrid working for Head Office roles (as agreed with your line manager)
• A wide range of Learning & Development offers, from 121 coaching to qualification support, helping you to grow and thrive in your career
• A supportive, inclusive culture with forums you're welcome to join from day 1, using your voice to make MAB an even better place to work