Marketing Executive

Responsibilities

• Marketing Campaigns & Student Recruitment - Create, deliver and optimise integrated marketing campaigns that increase enquiries, applications and enrolments, supporting recruitment targets while raising the profile of College brands and enhancing the customer journey from initial enquiry through to enrolment.
• Content Creation & Brand Management - Lead the development of prospectuses, websites, case studies and marketing materials, producing high-quality copy and content that reflects the College brand, engages target audiences and promotes courses effectively across multiple channels.
• CRM, Data Analysis & Campaign Performance - Utilise CRM systems and marketing tools to manage conversion campaigns, monitor KPIs, analyse customer behaviour, conduct campaign testing, evaluate ROI, and provide insights to improve marketing effectiveness and recruitment outcomes.
• Stakeholder Engagement & Service Delivery - Act as the key marketing contact for curriculum teams and stakeholders, building strong relationships, identifying unique selling points, coordinating activities across departments, and ensuring projects are delivered on time, within budget and to a high standard.
• Events, Professional Standards & College Responsibilities - Support open days, graduation ceremonies and promotional events, represent the Marketing Directorate professionally, and promote safeguarding, equality, diversity and inclusion, health and safety, and continuous professional development in line with College policies and values.

Requirements

• Marketing Qualifications & Professional Development - Holds a degree in Marketing, Business or a related subject (or equivalent professional marketing qualification), supported by a commitment to continuous professional development and keeping marketing knowledge and skills up to date.
• Marketing Campaigns & Digital Expertise - Experienced in developing and delivering integrated online and offline marketing campaigns with measurable outcomes, including digital advertising, social media marketing, email marketing, CRM-driven campaigns, website content management and customer journey optimisation.
• Content Creation, Project Management & Analysis - Demonstrates strong copywriting, project management and organisational skills, with the ability to manage multiple campaigns, analyse performance data, evaluate ROI, identify improvements and deliver projects to deadline and budget.
• Communication, Stakeholder Management & Customer Focus - Builds effective relationships with internal and external stakeholders, communicates confidently at all levels, provides high-quality customer service, and works collaboratively to achieve recruitment, marketing and organisational objectives.
• Professionalism, Flexibility & Continuous Improvement - Highly organised, detail-oriented and proactive, with excellent IT skills, sound judgement and problem-solving abilities, a commitment to the College values of Student Focus, High Performance, Respect, Openness and Honesty, and the flexibility to travel and work outside normal hours when required.

Benefits

• Salary is between £30,915 and £33,915 per annum DOE and Qualifications, 27 days annual leave plus Bank holidays, People’s Pension, Retail and Leisure Discounts, excellent professional and personal development opportunities, accessing college courses.