Marketing Analyst

Responsibilities

• Analyse campaign performance across digital and traditional channels, identifying opportunities to improve
• Build and maintain reporting and dashboards that give a clear view of marketing performance
• Support the design and delivery of testing to maximise return on marketing investment
• Extract, interpret and present data from Google Ads, Meta, Google Analytics, BigQuery and SQL databases
• Work with Digital, Marketing and Data & Insight teams to ensure data quality and consistency
• Communicate insights and recommendations clearly to colleagues and franchise partners
• Support senior colleagues with ad hoc analysis, business cases and strategic marketing projects
• Ensure compliance with UK and Ireland data protection and ePrivacy legislation

Requirements

• Degree in marketing, economics, mathematics, business or a related numerate discipline
• 2+ years’ experience in a marketing analytics, digital analytics or data analyst role
• Experience measuring marketing campaigns across digital and/or traditional media
• Strong Excel and SQL skills, and comfortable working at pace with large datasets
• Working knowledge of Google Analytics and BI/visualisation tools such as Power BI
• Experience with Google Tag Manager and data collection for marketing platforms
• Good understanding of data protection and the safe handling of customer data
• Able to translate data into clear recommendations for non-technical audiences
• Proactive, curious and detail-focused, with a talent for building relationships across teams

Benefits

• 5% matched pension
• Health and dental benefits
• Staff discounts