Manager, Data science & Marketing Effectiveness (MMM)

Responsibilities

• Lead Projects
• Oversee end-to-end Marketing Mix Modelling and Marketing effectiveness programmes, from scoping and data strategy through to modelling, insights, and activation.
• Ensure robust project governance, including data quality, model validity, and actionable recommendations that drive client impact and business growth.
• Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients.
• Define, steer, and monitor project roadmaps using Ekimetrics’ methodologies and standards, ensuring delivery aligns with client objectives, profitability targets, and timelines.
• Provide strategic oversight to clients, helping them optimize marketing spend, enhance campaign performance, and improve customer segmentation and ROI.
• Support partners and senior managers in client engagement, delivering strategic insights, shaping proposals, and contributing to RFPs/pitches
• Continuously identify and implement innovative approaches to solve client business challenges.
• Line manage multiple team members, overseeing performance, conducting regular 1:1s, performance reviews, and talent assessments, while ensuring high-quality delivery, profitability, and client satisfaction.
• Lead talent development initiatives, including annual talent reviews and career development planning,

Requirements

• Strong experience in econometrics, MMM, or marketing effectiveness.
• Bachelor’s or master’s degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or related field.
• Proficient in Python, SQL, Excel, and visualization tools; experience with Databricks, Azure, or other cloud/data platforms is a plus.
• Strong understanding of econometrics, regression, Bayesian statistics, and advanced modelling techniques.
• Skilled in handling large datasets, optimizing pipelines, and delivering high-quality outputs
• Track record of translating complex model results into actionable business recommendations.
• Fluent English is mandatory.
• Proven ability to lead multiple project teams and manage priorities autonomously.
• Skilled in client account management, maintaining relationships, and identifying growth opportunities.
• Excellent communication, storytelling, and presentation skills for senior stakeholders.

Benefits

• Hybrid working
• 25 days annual leave + Bank Holidays
• Private healthcare, life insurance, critical illness cover, and professional wellbeing support services
• Cycle2Work scheme
• 4% Group pension scheme
• Consciously cultivated culture: our best assets are our people. These sentiments are supported by our company values: Curiosity, Creativity, Excellence, Transmission and Pleasure.