Responsibilities

• Provide actionable market and player insights to address key strategic and tactical questions.
• Track, report on, and analyse the performance of marketing activities.
• Respond to ad-hoc analytical requests, and develop and automate regular reports.
• Analyse internal and external player data using database queries, spreadsheet models, web analytics, statistical analysis, and campaign management tools.
• Analyse multivariate tests, communicate the results, and provide clear recommendations.
• Present analysis and conclusions to business stakeholders in a clear and practical way.
• Carry out effective analysis while following good practice on version control, documentation, and reproducibility.

Requirements

• Experience in a marketing, player, or commercial analytics role, ideally within gaming or a consumer-facing business.
• Strong SQL skills, with hands-on experience querying data in Snowflake.
• Experience building reports and dashboards in Tableau.
• Experience analysing marketing campaign performance and multivariate or A/B tests.
• The ability to turn complex data into clear, practical recommendations for non-technical stakeholders.
• A proactive approach, with the ability to work autonomously, prioritise effectively, and manage delegated work.
• Strong attention to detail and a commitment to well-documented, reproducible analysis.