Responsibilities

• Own the group CRM strategy — building,running and continually optimising automated and campaign journeys across all brands. Preference for Klaviyo experience.
• Report on CRM performance and turn insight into clear,actionable recommendations.
• Manage day-to-day relationships with SEO and paid digital agencies across the group — setting KPIs,reviewing performance,and holding partners accountable for delivery and budget.
• Own paid promotion strategy and performance for Rudy's delivery channels (Deliveroo,Uber Eats and equivalent platforms) — a process similar to PPC — managing ad spend,promotions and in-app placements to drive volume and ROI.
• Manage relationships with web development agencies — briefing builds,updates and fixes across brand websites,and QAing delivery against brief.
• Use GA4 to monitor and report on website and campaign performance across brands; flag trends,issues and opportunities before they become problems.
• Use AI tools (Claude) to streamline and speed up reporting and analysis across CRM and digital performance.
• Partner with brand marketing managers to align paid,organic and CRM activity with each brand's campaign calendar and tone of voice.
• Manage digital marketing budgets across agencies and platforms,ensuring efficient spend and demonstrable ROI.
• Ensure tracking is correctly implemented and maintained across brands (GA4 events,conversion pixels,UTMs) so reporting can be trusted.

Requirements

• Solid,hands-on experience with well know CRM platforms (ideally Klaviyo) — building and running email journeys and reporting on their performance.
• Experience with paid promotion on delivery platforms (Deliveroo,Uber Eats or similar) is a plus — not essential,but useful given the process is similar to PPC.
• Proven experience managing SEO and paid digital/media agencies,including setting KPIs and holding partners accountable.
• Experience working with web agencies,with a working understanding of web development — able to brief,QA and troubleshoot at a functional level.
• Solid understanding of GA4 — comfortable navigating standard reports,building custom explorations,and validating conversion tracking.
• Comfortable using AI tools such as Claude to accelerate reporting and analysis.
• 5+ years in digital marketing,ideally across multiple brands or sites in hospitality,food & drink,retail,or a similar consumer sector.
• Analytical mindset — able to turn data into a clear,confident recommendation rather than just a report.
• Strong stakeholder management — briefing and challenging external agencies while collaborating with internal brand teams.
• Organised and deadline-driven,with confidence owning a budget.

Preferred

• Preference for Klaviyo experience
• Experience with paid promotion on delivery platforms (Deliveroo, Uber Eats or similar) is a plus — not essential, but useful given the process is similar to PPC.

Benefits

• 50% discount across all Mission Mars venues - for you,friends & family
• Up to 30% bonus per year,paid quarterly
• Free guestlist entry to Albert Hall,Manchester
• Real progression opportunities across a growing business
• Industry-leading training & development programmes
• Festa di Natale & Barbecue Estivo invitations every year
• Birthday card & gift - we celebrate our people proper
• Work for a 'World Class' business,as voted by Best Companies 2024