Responsibilities

• Marketing Effectiveness & Performance Measurement
• - Support the development and delivery of ARUK's approach to marketing effectiveness measurement across channels and campaigns.
• - Manage and enhance marketing performance dashboards and reporting processes to support business decision-making.
• - Evaluate marketing investment performance and provide recommendations to improve ROI, effectiveness and resource allocation.
• - Develop performance frameworks, KPIs and forecasting approaches to support strategic decision-making.
• Audience Insight & Learning
• - Translate audience, campaign and market insight into practical recommendations that improve campaign performance and audience engagement.
• - Support campaign teams with message testing and audience understanding.
• - Maintain key audience insight resources, such as YouGov Crunch, and manage their use across the organisation.
• - Identify emerging trends, risks and opportunities and communicate these proactively to senior stakeholders.

Requirements

• Experience influencing senior stakeholders through evidence-based insights and recommendations, supporting strategic planning, investment and optimisation decisions.
• Significant experience analysing marketing performance, audience and financial data across multiple channels to evaluate effectiveness and inform strategic decision-making.
• Experience developing and owning performance measurement frameworks, KPIs, reporting and marketing effectiveness methodologies.
• Demonstrable experience identifying opportunities for optimisation and influencing changes that improve marketing performance or return on investment.
• Experience working with quantitative and qualitative audience insight and translating it into practical recommendations for campaign planning or proposition development.
• Experience working with analytics, data or CRM teams to extract, clean and interpret data into marketing strategy.
• Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
• Ability to interpret complex datasets, identify patterns and turn evidence into actionable improvements.
• Highly analytical, with strong critical-thinking and problem-solving skills.
• Able to communicate complex information simply and compellingly.