Responsibilities

• Identify the drivers behind winning ads and creative to uncover scaling opportunities across different product lines
• Evaluate customer-acquisition funnel performance across different marketing channels
• Work with the creative team to empirically test new hypotheses based on data and guide marketing initiatives
• Own the tracking of marketing performance and clearly communicate results through dashboards and reporting
• Analyze customer behavior, cohorts, retention, and purchasing patterns to uncover useful trends and insights
• Build segmentation models to identify high-value and high-potential customer groups
• Evaluate product lines to understand the drivers of repeat purchases, profitability, and lifetime value (LTV)
• Conduct competitive research and market analysis to uncover whitespace and new product opportunities
• Assess demand for future product launches and category expansion
• Build simple business cases covering TAM, unit economics, margins, and payback

Requirements

• A recent graduate from a quantitative or analytical program, such as Data Analytics, Engineering, Economics, Computer Science, or Business Analytics
• Deeply curious about consumer behavior, e-commerce, and digital marketing
• Highly analytical and proficient in Excel or Google Sheets; experience with Python and SQL would be beneficial
• Able to turn data into actionable insights that create real impact—not just dashboards
• A strong communicator who can simplify complex concepts for diverse audiences
• Passionate about product strategy, advertising, and understanding customers
• A self-starter who thrives in fast-paced, high-growth environments
• Coachable, ambitious, and excited to grow our business while building something meaningful

Preferred

• Prior experience with D2C, e-commerce, paid advertising, or analytics tools
• Exposure to Meta Ads Manager, Google Ads, GA4, Looker Studio, or similar platforms
• A strong interest in consumer brands