Responsibilities

• Working closely with marketing teams and agencies to understand challenges and opportunities in eCommerce marketing.
• Proactively lead the design, development and deployment of data science solutions that inform marketing strategy and execution.
• Build Marketing Mix Modeling (MMM), predictive modelling, lifetime value prediction, churn analysis, marketing attribution and channel optimisation.
• Partner with marketing stakeholders to test, learn and optimise campaigns through experimental design and/or causal inference methods.
• Create dashboards and data products that enable self-serve analytics and real time insights for marketing teams.
• Drive data quality, model governance and documentation standards across the marketing science function.

Requirements

• Proven years of experience in applied data science or analytics, with experience of doing a leadership or mentoring role.
• Bachelor’s or Master’s degree or higher education in Statistics, Computer Science, Data Science, Economics, or related field.
• Strong expertise in marketing analytics, building MMM model via Meridian, Robyn and/or PyMc, multi touch attribution, customer lifecycle modelling.
• Proficiency in SQL, Python, R, PySpark and dashboarding in PowerBI/Looker.
• Experienced running Geolift test, causal inference model, and other forms of experimental design.
• Solid foundation in machine learning, statistics, econometric modelling, analytical and problem solving skills
• Strong communication skills with the ability to translate complex data insights into actionable business strategies.
• Preferred experience in the eCommerce, technology or marketing industry.

Benefits

• 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
• Company performance based bonus
• Sharesave scheme
• On-site Nursery available; OFSTED outstanding in all areas
• 10% off most partner brands & up to 15% off Branded Beauty
• Early VIP access to sale stock
• Access to fantastic discounts at our Staff Shops
• Restaurants with great food at amazing prices
• Access a digital GP and other free health and wellbeing services
• Free on-site parking