Responsibilities

• Advertising Management
• - Identify the best platforms to advertise our properties, using market research and analysis of the performance of platforms previously used - Set up adverts and manage advert phasing where required, using market research and city knowledge to support decision-making - Track and report on third-party advertising platforms, including return on investment (ROI) analysis, new platform opportunities, and listing performance - Own ongoing performance analysis across platforms and adverts, with clear reporting and recommendations for change - Audit advertising data quality within the CRM system - Maintain and optimise all online advertising systems, including our website and Google Ads - Keep internal tracking systems up to date and accurate - Provide management reports on ROI and other KPIs
• - Analyze competitor listing strategy, pricing, and lease-up velocity - Make recommendations for B&B's listing strategy and pricing - Analyse enquiries, viewings, and reservation requests against historical performance, identifying trends that can influence decision-making - Provide management reports on market research findings and recommendations
• - Act as the key point of contact for existing customers navigating the lettings season, including: - Informing tenants of the viewings process and strategy - Keeping tenants up to date on the lettings progress of their property - Working with the Customer Services team to report and resolve issues arising during the lettings season - Support the Head of Department in navigating the first year of tenancies impacted by the Renters' Rights Act in relation to renewal tenancies
• - Help shape the format and tone of all outbound communications - Contribute to, and monitor adherence to, guidelines for different communication types
• - Manage leafleting campaigns and report on their impact - Help organise events to generate enquiries - Analyse and report on enquiry generation performance
• - Create and manage B&B's social media strategy - Support targeted advertising campaigns - Analyse and report on social media performance
• - Set up the local office for the peak lettings campaign

Requirements

• Experience building data dashboards using analytics tools, and creating reports that summarise data in a way the wider team can understand
• Experience analysing large datasets and extracting key insights
• Experience using AI to optimise analytics and efficiency
• Advanced skills in Excel and Google Sheets (pivot tables, lookups, etc.)
• Experience managing data quality and reporting across multiple platforms
• Confidence presenting written and verbal data insights to non-technical colleagues and senior management
• A practical, flexible, hands-on approach
• Ability to prioritise and manage own workload, and communicate progress clearly
• Sharp attention to detail
• An inquisitive approach to data

Preferred

• Familiarity with major student property portals (Rightmove, SpareRoom, Student.com, UniHomes) and an understanding of the student lease-up cycle
• Social scheduling tools, plus basic design skills (Canva, etc.) for social content
• Experience setting up and managing Google Ads and website traffic tracking

Benefits

• 25 days' annual leave, plus bank holidays and 8 discretionary company Christmas days.
• Cover is required 1 Saturday in every 4, plus some shifted hours (latest 11am–9pm) during our peak period of October–December. Shifted hours are capped at 2 days per week, and the rota is published 1 month in advance. Time off in lieu is given for all weekend cover.
• There is an auto-enrolment pension scheme.