Responsibilities

• • Become the team’s go-to expert on the marketing performance cube and its supporting dashboards, which bring together tracked performance metrics such as sessions, bookings, channel activity and booking behaviour. Understand how the data is structured, how each metric is defined and how to use it to answer commercial performance questions.
• • Guide the wider team on reporting – advising on the right metrics to report, how to interpret them, and where reported numbers can mislead
• • Use the marketing performance cube to identify what is driving changes across brands, channels, source markets, destinations and regions; translate the findings into clear commercial implications and recommended actions, working with the relevant teams to track whether those actions improve performance.
• • Diagnose movements in sessions, bookings, conversion, revenue, spend, contribution, CPB, IPB, and ROI, separating genuine performance drivers from normal volatility and reporting noise
• • Analyse audience profiles, customer behaviour, and market trends to identify shifts in demand – and what they mean for where and how we market
• • Evaluate campaigns and marketing efficiency, connecting paid media activity with demand, seasonality, pricing, and availability
• • Reconcile differences between platform reporting, GA4, attribution outputs, and internal bookings and revenue data, flagging where tracking or methodology may distort conclusions
• • Investigate ad hoc performance, trading, channel, and campaign questions from across Marketing, Finance, and Commercial
• • Own the quarterly Go to Market (GTM) planning process, setting the timetable, coordinating inputs across Marketing and ensuring plans, budgets, targets and assumptions are brought together into a clear and consistent cross-brand view.
• • Use insight from the marketing performance cube to build the evidence base for each GTM cycle, identifying the channel, customer, source-market and booking trends that should shape marketing priorities.

Requirements

• • Solid experience analysing marketing, digital, or commercial performance in a high-volume, multi-channel business
• • Strong Excel and analytical skills, with confidence in reporting tools such as Tableau, GA4, Looker Studio, or Power BI
• • Genuine data literacy: you quickly learn how a marketing database is structured and become the go-to person on its metrics and definitions
• • Working knowledge of digital channel performance – spend, traffic, conversion, CPB, ROAS – across PPC, SEO, Social, and CRM, with the credibility to discuss it with channel managers
• • Experience tracking performance against targets, forecasts, and prior-year benchmarks, with the commercial judgement to separate what is material from what is noise
• • Clear written and verbal communication – you can turn analysis into a narrative that lands with both technical and non-technical audiences
• • Strong analytical interpretation and communication skills: you can move beyond reporting what the numbers say to explain why performance has changed, what it means commercially and what action should follow, articulating the story clearly to both technical and non-technical audiences.
• • A proactive, organised approach to managing competing priorities across two workstreams

Preferred

• • Exposure to marketing measurement techniques – incrementality testing, attribution modelling, or marketing mix modelling
• • SQL or database querying skills, or experience with BigQuery, Snowflake, Python, or automated reporting pipelines
• • Background in travel, e-commerce, or other high-volume, multi-inventory consumer businesses

Benefits

• • Generous discounts on holidays across our brands
• • Flexible hybrid working – with the autonomy to work how you work best
• • Unusual breadth for a fixed-term role: exposure to commercial planning, forecasting, paid media measurement, and marketing effectiveness in a single seat