Responsibilities

• Do you thrive on turning data into strategic recommendations, with a passion for improving marketing effectiveness?
• We’re looking for a commercially minded, insight-led Marketing Effectiveness Manager to join our Brands, Marketing & Experience team.
• You’ll be responsible for evaluating the impact of our marketing activity across all channels: Digital, Social, CRM, and ATL.
• You’ll lead the development of measurement frameworks, conduct post-campaign analysis, and provide actionable insights that help shape future marketing strategies.
• You’ll partner with one of our customer- and product-focussed Consumer Marketing teams.
• You’ll work closely with our analytics, full-funnel marketing, channel and media agency teams to ensure marketing performance is continuously assessed, understood, and improved.
• You’ll be translating complex data into clear insights and strategic recommendations for these marketing and business collaborators.
• You’ll also stay on top of emerging marketing trends, tools, and benchmarks to ensure our strategies remain innovative and competitive.

Requirements

• Proven experience in an analytical marketing role, whether portfolio performance, modelling, or insights.
• Clear understanding of marketing metrics, measurement frameworks, attribution models, and marketing mix modelling.
• Specific experience with B2B marketing effectiveness.
• Strategic, commercial mindset with passion for data-driven decision making and the ability to communicate complex ideas with clarity.
• Proficiency in tools such as Google Analytics (GA4), Adobe Analytics, Excel, Power BI.

Preferred

• Experience of designing and evaluating tests and experiments across channels, post-campaign analysis and performance, scenario planning and optimisation of marketing investment.

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies