Kepler Group

Data Strategy & Analytics Manager

London, UK (Hybrid)

Salary Not AvailableManager3+ years expFull time

Posted 3 hrs ago

Job Summary

Own and drive client delivery through data-driven marketing initiatives, building strong relationships, shaping measurement, and coaching analysts across cross-channel workstreams.

  • Lead client and internal team collaborations to meet marketing goals
  • Craft cross-channel performance stories and actionable insights
  • Develop and mentor junior analysts while partnering with agencies and vendors

Job Description

Responsibilities

  • Lead day-to-day contact with clients and internal teams (calls and/or face-to-face) to facilitate business and marketing goals, leveraging data, analytics and technology to advance these goals
  • Build strong client relationships, anticipating needs that support their primary focus areas
  • Implement robust measurement and experimentation frameworks to ensure clients are on the cutting edge of marketing measurement
  • Lead data storytelling efforts, interpreting marketing performance data and crafting a holistic and succinct cross-channel performance story with actionable insights across the various digital channels and devices (Display, Video, Social, Search, Audio, OOH etc)
  • Support the adoption of clients marketing technologies, including data clean rooms, tag management platforms, customer data platforms and MMM, ensuring the effective and best-in-class use of each
  • Collaborate with external media and measurement agencies to ensure cohesive approach to data, analytics and technology
  • Build relationships with key media partners and technology vendors (e.g. Google, Meta, Amazon) to deliver best in class service and opportunities for our clients
  • Train and coach Analysts to develop and grow within the team, supporting them across areas including dashboard development, audience creation and insight generation
  • Work with the other (Senior) Managers to brainstorm and implement wider company and client focused initiatives

Requirements

  • 3+ years of experience working in analytics in a marketing agency/in-house marketing team, ideally across a minimum of 2 of the following digital channels: programmatic display, video, paid search and/or paid social.
  • A technical/analytical mind-set with strong quantitative skills, and comfort with MS Excel, SQL, data analysis and digital marketing technologies
  • Understanding of econometrics and how this supports marketing and effectiveness
  • A proven passion for digital media/advertising & technology
  • Strong people & communication skills, experience in creating and presenting data-driven storytelling insights to external stakeholders
  • Excellent client service approach and ability to multitask with great attention to detail
  • Enjoyment when working as part of a team
  • Coaching or line management experience
  • Some knowledge of programming languages to aid in analysis and automation (e.g. SQL, Python, R) is helpful, but not required

Benefits

  • 25 days annual leave, increasing to 28 days after 3 years. Option to buy additional annual leave allowance up to 30 per year
  • Healthcare cash plan
  • Monthly Wellness Allowance
  • Ride to work cycle scheme
  • Season ticket loan scheme
  • ‘Work from Anywhere’ (WFA) for up to 4 weeks per year
  • Hybrid working 3 days onsite and 2 days remote per week
  • Flexible working with start and finish times between 8am - 10am and 4.30pm - 6.30pm
  • Company pension contributions
  • Enhanced parental leave policies

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Data Strategy & Analytics Manager

Kepler Group · London, UK · Hybrid