Marketing Insights Manager

Responsibilities

• Building forecasting models that predict leads, revenue, completions and marketing ROI.
• Developing marketing mix and budget allocation models that optimise investment decisions.
• Analysing customer and adviser journeys to identify opportunities for growth and improved conversion.
• Measuring marketing effectiveness through attribution, experimentation and incrementality testing.
• Delivering executive-level insights and recommendations to senior stakeholders and leadership teams.
• Monitoring market trends and competitor activity to separate external influences from marketing performance.
• Partnering with Finance, Data and Technology teams to ensure trusted reporting and robust measurement.
• Leading the development of marketing measurement frameworks, governance and tracking standards.
• Using AI and automation tools to improve forecasting, analysis and decision-making capabilities.

Requirements

• You'll likely have experience in a Marketing Analytics, Marketing Insight, Marketing Effectiveness or Performance Analytics role and be comfortable moving between detailed analysis and strategic business conversations.
• Strong analytical and modelling capability.
• Advanced SQL and Python or R skills.
• Experience building forecasting, budget allocation or marketing mix models.
• Knowledge of attribution, experimentation and marketing effectiveness measurement.
• Experience working with GA4, Google Tag Manager and marketing data architecture.
• Strong dashboard and visualisation experience using Power BI, Looker Studio or similar tools.
• Experience presenting insights and recommendations to senior leaders.
• Practical experience using AI tools and large language models to support analysis and decision-making.

Preferred

• Turn complex data into simple, actionable recommendations.
• Influence stakeholders and confidently challenge thinking when needed.
• Explain technical concepts clearly to non-technical audiences.
• Think commercially, focusing on revenue, ROI and business outcomes.
• Proactively identify opportunities rather than simply report results.

Benefits

• Private Medical Insurance (Vitality)
• 25 days annual leave (increasing to 28 with service) plus your birthday off
• matched pension contribution (L&G)
• share save scheme (Equinity)
• retail discounts
• free entertainment tickets
• plus much more!
• Flexible working hours with hybrid working for Head Office roles (as agreed with your line manager)
• A wide range of Learning & Development offers, from 121 coaching to qualification support, helping you to grow and thrive in your career
• A supportive, inclusive culture with forums you're welcome to join from day 1, using your voice to make MAB an even better place to work