Marketing Data Scientist

Responsibilities

• You’ll be joining a dynamic data science team whose goal is to grow the company and optimize our products as we expand into new markets around the world
• You’ll own measurement in marketing, assessing the performance of global marketing activities and unlocking growth opportunities to scale
• You’ll work closely with our marketing leaders, growth managers, product managers to create marketing strategies through data-driven insights and impactful analysis
• You’ll be working on building models to support the UA team which includes – automated campaign alerting, signal engineering and MMMs
• You’ll be exploring new ideas and optimization projects, and building MVPs to prove value
• You’ll be diving into a range of data across marketing and product to solve our highest impact and complex challenges

Requirements

• At least 4+ years of experience in a Data Scientist, Applied Scientist, or a deeply analytical Marketing-focused role
• Strong Python and SQL knowledge
• Strong grounding in the statistical methods behind predictive modelling and forecasting
• Strong grounding in experimental design and causal inference (e.g. geo holdouts, synthetic control, power analysis)
• Excellent written and verbal communication skills and presenting to non-technical audiences
• Commercial mindset with the ability to harness customer insights to optimise our marketing and products
• Passionate about solving complex and challenging data problems
• Experience working in data-focused marketing teams

Preferred

• Experience with GCP platform – BigQuery/VertexAI
• Experience in consumer-facing mobile-first products
• Hands-on experience with MMMs
• Understanding of mobile app attribution (MMPs, SKAN) and its limitations
• Experience with retention or LTV prediction for ad platform optimisation