Head of Paid Media

Responsibilities

• Own our Meta strategy: how we structure, test, allocate budget, kill and scale across every client account. Raise the bar on accounts that already perform and make sure none are left behind.
• Ensure our Meta strategy remains market leading based on best practices and new updates.
• Coach our three remote media buyers: set the standard, coach them and balance their books of accounts.
• Build and launch the Google Ads service: the offer, account structures, tracking, playbooks, onboarding and reporting, starting with Search and Local Services Ads.
• Run the first Google accounts yourself and prove the service works before it scales.
• As Google grows, hire the media buyers and account managers to run it, and decide how many accounts each person can hold properly.
• Expand into every channel worth being on, including YouTube, Microsoft Ads and ChatGPT ads, deciding what is worth testing and when.
• Work with sales and our client success managers so clients see what Google can do for them, and every account on every platform delivers results worth keeping.
• Lead the people in the accounts, and get into the accounts yourself whenever it matters. Client success managers own the day-to-day client relationship.

Requirements

• Significant hands-on Google Ads experience, Search and Local Services Ads especially, with real budget behind it.
• Experience running paid media in an agency, across many client accounts at once.
• Strong on measurement: conversion tracking, offline and CRM conversion imports, and making sure the platform optimises for the right thing.
• Ideally, experience coaching remote media buyers, or real excitement about doing it for the first time.
• Local service lead generation is a strong advantage, home improvement especially. You don't need to have built a Google service from scratch; strong execution and the appetite to build one is enough.

Benefits

• Demand is already waiting for Google. Around 70 existing clients we can offer it to, a launch announcement in November, and new clients signing every month.
• Sale-level data from day one. Our own API pulls quoted and sold deals from each client's CRM and feeds them into the ad platforms, Google included. You optimise for cost per sale, not cost per click.
• More creative than anyone in the auction. YouTube and video formats are usually where search agencies run dry. Here, they're the easy part.
• A direct line to the CEO. No committees between your idea and it going live.
• Competitive pay. £42,000–£50,000 a year, plus significant individual bonuses tied to paid media performance and the Google service, and team-wide bonuses when we hit company milestones.
• Real room to climb. Charlotte joined as our first full-time hire in August 2025 as a Creative Strategist, became Senior Creative Strategist in December 2025, and moved into Client Success & Delivery Lead in September 2026. This role starts with a team of three and one channel to launch. If it works the way we expect, it becomes a department, and you lead it.
• AI-first, on purpose. Our own AI operating system pulls data from every platform we use each night, with an AI layer that answers questions and acts on our tools in plain English. Leo, our Systems Architect, makes sure you have data you can trust, reporting that builds itself and tooling built for your team.
• 28 days' paid holiday, plus Christmas Eve and New Year’s Eve off.
• Hybrid working. Two days a week in our Manchester office, the rest from home, plus 10 days a year working remotely from abroad.
• A speedboat, not a freight ship. Our founders left big corporations where good ideas died in red tape. Here, a decision made Monday morning is tested Monday afternoon and rolled out Tuesday.