Paid Media Specialist

Responsibilities

• Setting up, managing and optimising paid search and paid social campaigns, primarily across Google Ads and Meta Ads.
• Monitoring campaign performance, identifying opportunities for improvement and making informed decisions about budgets, targeting and optimisation.
• Managing day-to-day activity across multiple client accounts, balancing competing priorities and deadlines.
• Working directly with clients, joining meetings, discussing campaign performance and responding to queries.
• Analysing campaign data using GA4, platform reporting and spreadsheets to understand what's working and where we can improve.
• Producing accurate, insightful reports that explain results clearly and offer useful recommendations.
• Collaborating with Paid Media Account Managers and colleagues across the team to deliver effective campaigns.

Requirements

• Proven hands-on experience managing and optimising PPC campaigns in Google Ads, alongside experience delivering paid social campaigns, particularly through Meta Ads.
• Experience working in a digital marketing agency or an in-house digital marketing role within the charity/nonprofit sector.
• Confidence working directly with clients or internal stakeholders, communicating results and making recommendations.
• Experience managing multiple campaigns, accounts or projects at the same time.
• A good understanding of campaign performance metrics, tracking and reporting, including experience using GA4.
• Strong numerical skills and confidence working with campaign budgets and performance data.
• Excellent attention to detail, clear written communication and the ability to manage your own workload.
• You don’t need to have worked with charities before if you’ve got strong agency experience. What’s important is that you’re comfortable working in a busy, collaborative environment and have the paid media skills to make an impact quickly.

Benefits

• Become a co-owner of Torchbox, shape our success and share in the rewards
• Work with awesome clients doing rewarding, purposeful work
• Competitive salary + annual review + bonuses
• Ethical pension scheme, with a 6% contribution from Torchbox
• 27 days holiday, plus public holidays
• Fully remote, hybrid, office full-time, whatever works for you
• Training and conference budget to discover new ideas
• Paid time off to volunteer for causes that matter to you
• Health schemes and access to mental health support
• Electric car salary sacrifice scheme (UK only)