Head of Multi-Channel Media Buying

Responsibilities

• Autonomous Multi-Channel Ownership: Lead end-to-end execution, campaign architecture, keyword bidding, and budget allocation across Google Ads (Search, Shopping, PMax, YouTube), TikTok Ads, AppLovin, Snapchat, and other emerging channels as a completely self-directed operator.
• Zero-to-One Platform Setup & Scaling: Build, launch, and scale non-Meta ad platforms completely from scratch ($0 to $10,000+/day in ad spend) across multiple portfolio brands without inheriting legacy setups or relying on existing scaling budgets.
• Feed & Technical Google Mastery: Own Google Merchant Center, product feed optimization, granular keyword strategies, bidding structures, and pixel/server-side tracking integrity.
• Cross-Platform Creative Workflow: Phase 1: Read and analyze Meta Ad Manager data to identify winning concepts and partner with the Head of Performance Creative to repurpose high-performing Meta assets across non-Meta channels. Phase 2 (At Scale): Transition to briefing and building dedicated, platform-native creative content (e.g., Spark Ads, high-converting YouTube video) to unlock next-level performance.
• Cross-Channel Attribution & Profitability: Track multi-touch attribution, blended ROAS, and post-purchase survey data to guide spend decisions and maintain strict unit economics.

Requirements

• Proven Zero-to-One Scale: Track record of taking non-Meta ad channels from $0 to $10,000+/day in profitable ad spend for DTC brands in a Meta-first environment.
• Multi-Brand Agency Background: Proven experience simultaneously managing and scaling media buying across 4+ DTC brands at once, ideally within a fast-paced agency or portfolio setting.
• Deep Google & Multi-Platform Technical Mastery: Superior technical capability in Google Search, Shopping, PMax, YouTube Ads, and Google Merchant Center, combined with hands-on media buying experience in TikTok Ads, AppLovin, Snapchat, and other growth channels.
• Meta Data Literacy & Creative Repurposing: Strong capability using Meta Ad Manager backend data to evaluate top creative concepts and translate them effectively onto search and alternative social platforms.
• Autonomous Operating Style: Demonstrated ability to act as a sole owner and silo—running campaign setup, execution, optimization, and scaling independently without requiring day-to-day oversight or managing a direct team.
• Direct-Response & Tracking Focus: Uncompromising focus on bottom-line profitability, MER (Marketing Efficiency Ratio), first-purchase break-even metrics, GA4, and server-side tracking setups.