Paid Media Specialist

Responsibilities

• Take a consultative approach to communicating Greenhouse’s paid media offer to existing and prospective clients
• Create, guide and deliver innovative paid media strategies, reporting on performance and optimisation to clients and account leads
• Oversee paid media budgets across the client portfolio, making sure spend is maximised and impact delivered
• Nurture strategic partnerships with platforms through Account Managers, Customer Success Managers and other external contacts
• Test and trial new features and trends, sharing learnings across teams
• Use data and insight to optimise campaigns and maximise impact
• Feed into integrated campaign plans, leading on data and analytics recommendations
• Work with account leads to manage, track and evaluate campaign KPIs and prove ROI
• Use A/B testing to improve ROI and campaign effectiveness
• Lead analytics reporting through Google Analytics (GA4)

Requirements

• At least 3 years’ paid media experience
• Solid experience in an integrated agency or in-house marketing team
• Experience developing and delivering paid media strategies for integrated campaigns
• A strategic understanding of data and analytics, including contributing to data strategy and planning
• Strong technical experience of analytics tools and paid media platforms, particularly Google Tag Manager, GA4, LinkedIn Ads, Meta Ads, Google Ads (including Grant accounts) and programmatic display
• Experience negotiating and managing paid media partnerships with online publishers, from first outreach through to delivery and performance
• Confident presentation skills, with the ability to turn data into a compelling story

Preferred

• Experience working with cross-disciplinary teams, including designers, developers, and SEO and CRO specialists
• A work or academic background in sustainability
• A strategic understanding of sustainability sector trends and challenges

Benefits

• Flexible working, with core hours of 10am to 4pm and an average of 2 days a week in the Bristol office (you can request more flexibility to suit your circumstances)
• Early finish every Friday at 3pm
• 25 days’ holiday, plus your birthday and the office closure between Christmas and New Year
• Extra paid holiday for Slow Travel (travelling by means other than flying)
• Bupa cash plan
• Ethical pension scheme with Aviva
• £100 annual creative development budget
• Cycle to work scheme
• EV car club (benefit in kind)
• Office perks including breakfast, organic fruit and socials