Digital Media Lead - Paid Search

Responsibilities

• Plan, build and execute highly profitable performance campaigns in collaboration with key internal stakeholders.
• Implement effective strategies to maximise product visibility, improve search rankings and drive high intent traffic to product listings across multiple third party platforms.
• Oversee daily activity and collaborate with partner agencies and the in-house team to continuously optimise campaign performance.
• Manage, mentor and develop a high performing team of 4 digital media professionals.
• Cultivate and direct the relationships with our media agency and key marketplace partners.
• Partner with the wider marketing and commercial trading teams to ensure retail media activity supports broader business goals.
• Manage comprehensive performance reporting for all third party channels.
• Regularly present key findings, insights and strategic recommendations to the wider business.
• Working closely with marketplace partners to identify, test and scale new opportunities.
• Stay up to date with the rapidly evolving retail media landscape and industry best practices.

Requirements

• Proven extensive experience in digital performance media, with a minimum of 3 years specifically in retail media or paid search
• Proven track record of planning, optimising and managing large scale performance digital media activations with significant budgets
• Strong experience successfully managing external partners and media agency relationships
• Strong numeracy and advanced Excel skills; highly logical with a natural aptitude for data and problem solving
• A highly collaborative individual who works exceptionally well as part of a wider team
• Experience managing multi-language or multi-region campaigns is a distinct advantage but not essential.

Preferred

• Experience managing multi-language or multi-region campaigns is a distinct advantage but not essential.

Benefits

• 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
• Company performance based bonus
• Sharesave scheme
• On-site Nursery available; OFSTED outstanding in all areas
• 10% off most partner brands & up to 15% off Branded Beauty
• Early VIP access to sale stock
• Access to fantastic discounts at our Staff Shops
• Restaurants with great food at amazing prices
• Access a digital GP and other free health and wellbeing services
• Free on-site parking