Senior Growth Marketing Manager (Paid Search & Affiliates)

Responsibilities

• Own strategy and execution across Search, Performance Max, Demand Gen and YouTube campaigns.
• Continuously optimise campaigns against CAC, LTV and profitability targets.
• Identify opportunities to improve bidding, creative, landing pages, audiences and automation.
• Develop testing roadmaps to unlock incremental growth through structured experimentation.
• Work with Product and Data teams to improve end-to-end funnel performance.
• Monitor competitive activity and platform developments to identify new growth opportunities.
• Build Twinkl’s global affiliate programme from an early stage, scaling from the UK into international markets across publishers, cashback, voucher partners, content creators and ambassadors.
• Define the long term affiliate strategy, operating model and commercial roadmap.
• Manage affiliate technology platforms, tracking, attribution and reporting.
• Identify, recruit and grow high value affiliate partnerships across international markets.

Requirements

• Proven experience in Performance Marketing, Growth Marketing or Digital Acquisition.
• Strong hands on expertise managing Google Ads, including Search, Performance Max, Demand Gen and YouTube.
• Experience building or managing affiliate programmes, including publisher recruitment and optimisation.
• Experience with Partnerize, Impact, Awin, CJ, Rakuten or similar affiliate platforms.
• Experience working in high growth subscription, SaaS, eCommerce or digital consumer businesses.
• Strong commercial mindset with experience managing performance against CAC, ROAS, LTV and profitability metrics.
• Highly analytical with advanced reporting skills and experience using GA4, Looker or Tableau.
• Proven track record designing and running structured growth experiments.
• Comfortable working with large datasets to identify opportunities and make evidence based decisions.
• Excellent stakeholder management and communication skills.

Benefits

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
• Flexible working with fully remote and hybrid working options - early bird or night owl? No problem - our flexible working policy helps you work the hours that suits you best
• 33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave
• An additional day of annual leave, a Me Day, to take time for yourself
• Charity day to volunteer and support a registered charity of your choice
• Westfield Health (including Health Club discount and Westfield Rewards discount and cashback)
• Learning and Development opportunities, with opportunities for internal mobility across various departments / areas of the business
• 4 x annual salary death in service life assurance
• Enhanced pension after long service
• Enhanced parental and adoption leave after long service