Growth Marketing Lead

Responsibilities

• Set the acquisition plan across every channel: which channels run, in what order, at what cost per new customer, and what each test must prove before spend scales
• Run performance marketing hands-on, including paid social ads from early 2027 (budget, targeting, creative and results, measured against control groups) and our affiliate and referral programmes
• Generate demand with content: organic social, video and ad creative made in-house with AI tools, the workflow behind it, and our content and creator agency on Meta and TikTok and possibly YouTube, boosting the posts that prove themselves
• Make Seatfrog the app AI assistants recommend, and easy to find in search, the app stores and on our website, through generative engine, app store and search engine optimisation
• Lead go-to-market for product launches and business-to-business marketing: the launch plans, the toolkits that train operators, travel management companies and other partners launch from, and the marketing relationship with each
• Own the acquisition numbers with our Analytics team: sign-ups and new customers each month by channel, cost per new customer, payback, and how many go on to buy again
• By Six Months, You\'ll Have
• Set up monthly reporting of new customers, cost per new customer and payback by channel, with paid spend measured against control groups to show the extra customers it brings
• Run social as one acquisition channel, with paid ads managed hands-on, organic and creator content feeding them, and spend moved to the ads on course to pay back within 12 months
• Built our in-house content capability, run with AI agents, with the workflow, brand guardrails and sign-off in place, producing organic and paid social content and video every week and briefing the content and creator agency from it

Requirements

• You\'ve led acquisition for a consumer app or marketplace at a senior level, owning the budget and the number and presenting the results to the executive team
• You\'ve made a product findable in AI assistants, search and the app stores, with hands-on generative engine optimisation (GEO), app store optimisation (ASO) and search engine optimisation (SEO)
• You\'ve run paid social ads hands-on as a performance channel, budget included, measured through a mobile measurement partner and control groups
• You\'ve produced organic and paid social content in-house with AI tools, and run creators and influencers through an agency on Meta and TikTok (YouTube is a plus)
• You\'ve built or scaled an affiliate or referral programme, or a website, as an acquisition channel
• You\'ve led go-to-market for product and partner launches, including business-to-business marketing to partners
• You\'re AI-native: you build and use agentic workflows day to day, with agents doing the first pass and you validating
• You\'ll lead without waiting to be asked

Preferred

• Experience in travel, transport or mobility
• You\'ve marketed alongside travel operators, travel management companies or distribution partners
• Working knowledge of Braze or lifecycle marketing, so acquisition and customer journeys join up
• AppsFlyer and Amplitude, or their equivalents

Benefits

• 4-day working week
• Private healthcare with Vitality
• Share options
• Enhanced parental leave
• Workplace nursery scheme
• EV leasing and Cycle to Work schemes
• Free First Class upgrades with our rail partners for you, your family, and friends