Paid Media Manager

Responsibilities

• Manage the planning, set-up, quality, launch and delivery of paid social and search campaigns, ensuring campaign setup is accurate, on schedule and in line with the brief.
• Build and optimise campaigns across Meta, TikTok and Google Ads, selecting appropriate audiences, keywords, placements, formats and campaign strategies.
• Manage Google Ads campaigns using automated bidding strategies, and monitor performance against agreed return and revenue targets.
• Manage campaign budgets and pacing, monitor spend against affiliate revenue, and flag performance risks early.
• Analyse campaign results against agreed KPIs, identify opportunities and make data-led optimisations.
• Prepare accurate reports and presentations, turning performance data into clear findings and recommendations for future campaigns.
• Write and refine paid media copy, including headlines and ad text, ensuring it meets the brief, brand requirements and platform specifications.
• Keep up to date with platform and product developments, sharing relevant updates and contributing to improvements in team processes.

Requirements

• Around two years’ hands-on experience in paid media, with experience across both paid social and paid search.
• Practical experience managing campaigns on platforms such as Meta and Google Ads; TikTok and YouTube experience is also valuable.
• Experience using Google Ads automated bidding strategies, including tROAS / tCPA
• Strong numerical and analytical skills, with the ability to use campaign data to make and explain optimisation decisions.
• Strong writing skills, including the ability to write or adapt ad copy and produce clear, polished presentations and reports.
• Proficiency in Excel or Google Sheets; familiarity with GA4 and other measurement tools.
• Highly organised, accurate and able to manage multiple campaigns and deadlines.
• Proactive and comfortable taking ownership of day-to-day work, while collaborating with colleagues and escalating issues appropriately.

Benefits

• (Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life. Hearst Exclusives - Only for You! - Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink. - Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
• Inclusion, Health & Wellbeing: Feel Your Best - Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support. - Get active and stress-free with discounted gym memberships and the Cycle to Work scheme. - Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it. - Take time to give back with a Charity Day and access wellbeing resources whenever you need them. - Join one of our Hearst ERG Groups.
• Financial Wellness - Boost Your Budget - Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting. - Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs. - Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app