Paid Media Manager - EMEA

Responsibilities

• Lead media strategy and planning, defining audiences, channel roles, budgets, campaign timings and measures of success.
• Own campaign delivery across paid social, paid search, YouTube, display, programmatic, connected TV and out-of-home, maintaining hands-on involvement alongside the wider media team.
• Lead day-to-day client communication, presenting recommendations confidently, anticipating questions and keeping stakeholders informed of priorities, performance and next steps.
• Oversee campaign set-up, targeting, tracking and quality checks, managing budgets and pacing and resolving delivery issues promptly.
• Turn performance data into clear reporting, actionable insights and practical recommendations that improve results and inform future investment.
• Collaborate with Data, Creative, Client Solutions, Earned and Owned teams to develop coordinated campaigns, effective creative and reliable measurement.
• Guide and develop junior colleagues through clear delegation, regular check-ins, constructive feedback and training.
• Monitor client scope and campaign finances, flag risks and opportunities, and contribute to pitches, new business and improvements in how the team works.

Requirements

• At least five years of experience in digital media strategy, planning and buying, including the delivery of complex, multi-channel campaigns.
• Hands-on experience managing Meta and Google advertising platforms, alongside practical experience across paid search, paid social, YouTube, programmatic, connected TV and out-of-home.
• Experience leading day-to-day client relationships and managing multiple campaigns or accounts.
• Strong campaign-management skills covering set-up, quality assurance, optimisation, budget control, pacing and reporting.
• Experience using second- or third-party data providers and building custom audience segments.
• Working knowledge of ad-serving tools, pixel tracking, event set-up, troubleshooting and measurement frameworks.
• The ability to translate performance data into clear stories, useful insights and well-supported recommendations.
• Experience coaching junior colleagues, delegating work, reviewing output and providing constructive feedback.
• Confident communication and presentation skills, strong organisation and attention to detail, and a proactive, collaborative approach.
• Previous experience working with entertainment, culture or lifestyle brands is an advantage.