Senior Paid Media & Growth Strategist

Responsibilities

• Strategy: develop the strategy for each account directly with Spekk Partners, then own implementing it and iterating on it with the client to make sure it works
• Running paid social: own how your accounts are structured, budgeted and optimised, across Advantage+ and manual funnel campaigns. On larger accounts you’ll direct the team doing the day-to-day execution, and on mid-sized ones you’ll do some of it yourself. Either way, you need to feel fully at home in Meta Ads Manager
• Testing: plan structured tests and decide what to scale, fix or stop, including creative tests judged against the objective of the campaign they sit in
• Reading results properly: look beyond ROAS - or over the ho-ROAS-on (that’s a horizon for ROAS) - when it comes to measurement and attribution, understand why performance moves (reach, frequency, fatigue e.g.) and know how long to wait before judging results on long buying journeys
• Diagnosing growth blockers: find what’s limiting growth outside paid (site, offer, pricing, CRM, brand), prove it with evidence and recommend what to do about it. And before you ask, no we will not refer to you as “Doctor,” no matter how many accurate diagnoses you make
• Connecting paid to commercial outcomes: link spend to margin, LTV and payback, build budget and forecast scenarios and recommend a spend level you can defend with your honour
• Thinking creatively: bring new angles, tests and ideas drawn from a 360 view of marketing, from a different funnel structure to a sharper message, and make the case for them to the client
• Leading the client relationship: be the day-to-day lead, including regular conversations with client founders and C-level, and balance brand priorities against short-term performance
• Reporting people can act on: present monthly reporting and recommendations that people outside paid can follow, and brief juniors and analysts on the analysis you need
• Briefing the creative: turn the media plan into a prioritised asset request list for our studio or the client’s creative team, and feed back what’s working, what isn’t and what to make next

Requirements

• Excellent at paid social: 5+ years running paid social professionally across several e-commerce brands, preferably at an agency
• Solid on Google Ads: a genuinely good understanding of all campaign types, bidding and attribution. You don’t need to know every setting, but you can plan, review and challenge a search strategy with confidence
• Premium brand experience: you’ve grown premium e-commerce accounts, whether high-end fashion where the brand comes first or high-priced homeware or tech with a long buying journey, and moved the results in the right direction
• Used to small, fast-moving teams: it’s a plus if you’ve worked in an independent or boutique agency, where teams are small, things move quickly and everyone is hands-on, rather than at a large agency where work passes through layers of process and sign-off
• A view beyond the ads: you understand the wider levers that affect paid results, such as landing pages, pricing, email, brand, PR and influencer activity. You don’t need to be a specialist in any of them, but you can talk about them credibly and have experience diagnosing problems that impact paid results
• Clear about the complex: you turn complicated performance and creative data into simple recommendations that people outside paid can follow and act on
• Fluent English (C2 or equivalent)
• Based in the UK or EU and able to work UK/EU hours

Preferred

• Naturally authoritative with clients: you explain your ideas clearly and with conviction, build rapport quickly and hold your position politely when challenged. Knowing the account and the numbers earns you the right to be believed, but the way you communicate is what wins the room
• Curious and proactive: you dig for the root cause and learn the client’s business before anyone asks you to
• Driven: you want to be the best at this, and it shows in how you talk about your accounts. You set high standards for yourself and take real pride in the results
• Resilient and open to feedback: you stay calm when a test flops or a client escalates, own your mistakes and keep getting better

Benefits

• Premium brands, real influence: work on products that are anything but throw-away, and sit close to the people making the decisions
• An actual meritocracy: no red tape or barriers to your development (take Stephen as an example, who made Partner four years after joining as an intern)
• Real AI upskilling: work closely with our Chief AI Officer, whose job is to give the team tools and skills that let you do more than you could on your own, and help shape Spekk OS, our internal AI and data system, as it’s being built
• Freedom: fully remote, with team members based in the UK, Sweden, Spain, Germany, France and Portugal and beyond
• Time together: Team trips two to three times a year, with previous destinations including Tuscany, the French Riviera, Mallorca, Austria, Lisbon and Sweden
• Access to Casa Spekk: our brand home with three bedrooms in Barcelona
• Set-up: a £500 one-off allocation for your home office