Paid Media Manager

Responsibilities

• Take ownership of PPC and Paid Social campaigns across multiple client accounts, covering Google Ads, Meta and LinkedIn.
• Plan, build and optimise Google Ads campaigns, including Search, Shopping and Performance Max, alongside Paid Social campaigns across Meta and LinkedIn.
• Manage campaign budgets, bidding strategies, audience targeting and account structures to improve performance and maximise results.
• Regularly review campaign performance, identifying areas for improvement and implementing changes to drive growth.
• Develop and run tests across ad copy, creative, audiences, bidding and campaign structures.
• Work with product feeds, Merchant Center, audience data and automation tools to improve account performance.
• Develop and brief Paid Social creative assets, identifying different messaging angles, audience pain points and opportunities to improve campaign performance.
• Take an active role in creative testing, analysing which concepts, formats and messages resonate with different audiences and using these insights to inform future creative briefs and campaign strategy.

Requirements

• At least 3 years' hands-on experience managing PPC and Paid Social campaigns, ideally within an agency.
• Strong experience across Google Ads, particularly Search, Shopping and Performance Max.
• Proven experience managing Paid Social campaigns, particularly Meta Ads, with a good working knowledge of LinkedIn Ads.
• Confidence independently building, managing and optimising campaigns across both PPC and Paid Social.
• Experience working with both e-commerce and lead generation accounts.
• A good understanding of campaign budgets, bidding strategies, audience targeting and performance optimisation.
• Experience using GA4 and Google Tag Manager, with the ability to investigate and troubleshoot conversion tracking issues.
• An understanding of offline conversions, attribution and how to measure performance beyond standard platform metrics.
• Strong analytical skills, including experience using Excel or Google Sheets to interrogate campaign data.
• Experience developing Paid Social creative briefs, with an understanding of different creative angles, audience motivations and how to use performance data to guide creative testing.

Preferred

• Experience mentoring junior colleagues or supporting the development of other team members.
• Experience with Google Merchant Center, product feeds and feed optimisation.
• Knowledge of Microsoft Ads.
• Experience implementing offline conversion tracking or working with CRM integrations.
• Familiarity with Google Ads scripts, automation or advanced bidding strategies.
• Experience working with profit-based bidding or margin-led performance metrics.
• Relevant Google Ads, Meta or other platform certifications.