Senior Paid Media Manager

Responsibilities

• Own and develop paid media strategies across Meta Ads, Google Ads, and other relevant advertising platforms.
• Plan, launch, manage, and optimize campaigns across prospecting, retargeting, and customer acquisition.
• Manage advertising budgets, campaign structures, bidding strategies, audience targeting, and budget allocation.
• Develop scalable acquisition strategies aligned with revenue targets, profitability, and business objectives.
• Build monthly media plans and testing roadmaps for product launches, evergreen campaigns, and seasonal promotions.
• Identify opportunities to expand into new audiences, advertising placements, and channels.
• Manage Meta advertising campaigns, including Advantage+ campaigns, audience targeting, creative testing, and campaign optimization.
• Manage Google Ads campaigns, including Search, Shopping, Performance Max, and remarketing.
• Collaborate with Creative Strategy and Graphic Design Teams to develop and test advertising creatives.
• Identify winning audiences, messaging angles, campaign structures, and advertising formats.

Requirements

• 4+ years of hands-on paid media experience, preferably in DTC e-commerce or performance marketing.
• Proven experience managing and scaling paid advertising campaigns for US-facing consumer brands.
• Advanced hands-on expertise in Meta Ads Manager and Google Ads.
• Demonstrated success improving customer acquisition efficiency, advertising performance, and profitable revenue growth.
• Strong understanding of campaign structures, audience targeting, bidding strategies, budget allocation, and conversion optimization.
• Experience managing meaningful advertising budgets and making data-driven scaling decisions.
• Strong analytical skills and the ability to interpret advertising performance, attribution data, and business metrics.
• Experience with conversion tracking, Meta Pixel, Conversions API, Google Tag Manager, and GA4.
• Experience collaborating with creative strategists, designers, and marketing teams to improve advertising performance.
• Strong understanding of DTC e-commerce customer journeys, consumer behavior, and performance marketing best practices.

Preferred

• Experience with furniture, interior design, home décor, lifestyle, or premium consumer brands.
• Experience advertising higher-ticket or considered-purchase products.
• Experience with Shopify-based e-commerce businesses.
• Experience running paid acquisition campaigns for both B2C and B2B audiences.
• Familiarity with TikTok Ads, Pinterest Ads, or other emerging advertising platforms.
• Experience with advanced attribution, incrementality testing, and marketing analytics tools.
• Experience working in a fast-growing international brand or agency environment.
• Meta Ads Manager
• Google Ads
• Google Merchant Center