Paid Media Account Manager

Responsibilities

• Lead day-to-day management of client paid search and paid social accounts across Google, Meta, Pinterest and TikTok, ensuring campaign success and alignment with client goals
• Develop strong, trusting client relationships, providing proactive insights and regular performance updates
• Create, implement, and optimise paid strategies tailored to client objectives, focusing on performance and ROI
• Conduct in-depth keyword research, competitor analysis, and audience and interest targeting to inform campaign decisions across search and social
• Oversee creative briefs, ad copy, A/B testing, and landing page recommendations to improve conversion rates
• Develop platform-native social strategies for Meta, Pinterest and TikTok, briefing creative and testing formats, hooks and audiences to scale what performs
• Track and analyse campaign performance using both in-platform data, and additional 3rd party sources such as Google analytics, Shopify, attribution tools etc to gain a clear picture of overall business performance, adjusting strategies based on KPIs and feedback
• Provide weekly, monthly and quarterly reports with actionable insights, and lead performance reviews with clients
• Work closely with in-house and freelance teams across SEO, brand, CRM, and design
• Mentor junior team members, offering guidance on account management best practices and paid search and paid social techniques

Requirements

• 3+ years of experience managing both paid search and paid social campaigns (Meta, Pinterest and TikTok) for brands, ideally in an agency setting
• Proven success in managing a range of different budget levels, optimising for performance, and achieving strong ROI
• Advanced, hands-on knowledge of Google Ads, Meta Ads, Pinterest Ads and TikTok Ads, including campaign setup, audience building, bidding strategies, and data analysis
• Strong analytical skills, with the ability to interpret data and deliver insights to clients
• Solid understanding of tracking, pixels, conversion APIs and paid media attribution across search and social
• Ability to look at the bigger picture, understanding how search and social work together rather than viewing channels in silo
• Keen eye for detail to ensure campaigns are set up and delivered accurately
• A strong understanding of what makes compelling social creative, with the confidence to feed back on assets for luxury and premium brands
• Keen interest in keeping up with paid media trends and new platform features
• Excellent verbal and written communication skills for client interaction and reporting

Preferred

• Google, Meta, Pinterest or TikTok certification is a plus
• Experience with fashion, lifestyle, or luxury brands is advantageous
• Ability to work independently and as part of a collaborative team in a fast-paced environment

Benefits

• Flexible, remote-friendly working environment with occasional travel required to London and client offices
• Supportive culture that fosters growth, learning, and career development
• Competitive salary and benefits package including 25 days holiday + your special day + 2 duvet days