Head of Marketing (Asia) - THG Nutrition | Myprotein

Responsibilities

• Strategic: Working with the Managing Director, develop and implement the overall marketing strategy across our Asia territories for Myprotein to drive traffic, sales, and brand awareness.
• Align localised marketing strategies with global brand objectives and ensure consistency in messaging and brand identity.
• Lead market research efforts to identify trends, opportunities, and consumer insights to inform marketing strategies.
• Digital Marketing: Coordinate with the central marketing teams to oversee all digital marketing activities including SEO, PPC, social media, email marketing, content marketing, and affiliate marketing.
• Working with the central marketing teams drive performance marketing initiatives to optimise traffic acquisition, conversion rates, and ROI.
• Utilise data analytics to monitor and report on the effectiveness of marketing campaigns and strategies, making data-driven decisions to enhance performance.
• Brand Management: Working closely with the central brand team, strengthen Myprotein's brand presence and reputation in the Asia market through innovative and impactful campaigns.
• Ensure all marketing communications are aligned with brand guidelines and values.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximise ROI.
• Monitor expenditures and analyse financial performance to maintain budgetary control.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
• Minimum of 6+ years of experience in marketing, with at least 2 years in a strategic role.
• Proven experience in digital marketing, e-commerce, and brand management within the health and wellness or related industry.
• Experience working across multiple territories in Asia (Japan, Korea, China, South East Asia)
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Demonstrated ability to lead and inspire a team, fostering a culture of innovation and excellence.
• Strong project management skills with the ability to manage multiple priorities and meet deadlines.
• Proficiency in marketing tools and platforms, including Google Analytics, SEO tools, CRM systems, and social media management tools.

Preferred

• Master's degree is a plus.

Benefits

• Career Development: Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
• Enhanced Leave
• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.
• Wellbeing Support