Growth Marketing Contractor — Foxtale & Bearable - 3 months for betweek £15-25k

Responsibilities

• Own our Meta ad accounts for both apps. Run campaigns optimised for trials and subscriptions, manage budgets, and keep cost per subscriber under control while protecting volume.
• Build a creative testing system. Plan and run a steady pipeline of new ad concepts and hooks for each app, with clear rules for testing, picking winners, and making variations of what works.
• Run a UGC creator programme. Source and brief small groups of creators for each app, manage payments and feedback, and turn each delivery into several testable ads.
• Sharpen positioning. For Bearable, find the angles that resonate most with people managing chronic conditions. For Foxtale, find the clearest way to describe it to people who don't yet know they need it.
• Work with our organic content creator. Share winning angles, and turn her best organic posts into ads.
• Report weekly for each app on blended CPA, cost per trial, new creative winners, what you learned and what's next.
• Test new channels once Meta is stable, e.g. TikTok, Apple Search Ads, Google and Reddit.
• Document what works (testing process, briefs, winning angles and creator contacts) so the system keeps running after the contract ends.
• You'd work directly with the founder and our small team.
• Available to start soon. Let us know your earliest start date.

Requirements

• 5+ years in growth or performance marketing, with most of that spent on paid acquisition for subscription apps, ideally consumer health, wellness or games
• A track record of scaling an app's paid spend profitably, with numbers to show for it (e.g. spend, cost per subscriber, ROAS or payback)
• Deep hands-on experience with Meta app campaigns and app attribution, and comfort working with tools like RevenueCat and Mixpanel
• A proven creative testing process, with examples of ads you've briefed or scaled and the results
• Experience setting up and running UGC or creator programmes
• Comfortable managing two products and audiences at once
• Senior enough to set the strategy and do the work yourself, without needing direction
• Bonus: experience with health or wellness apps, Apple Search Ads, TikTok Ads or Reddit Ads